About this Senior Product Marketing Manager role at EdSights
At EdSights, we're building the technology for higher education to understand what students are actually thinking and feeling, so they can act before small struggles become big problems. We call it Student Voice Intelligence: engaging students in real-time, AI-powered conversations, uncovering the real drivers of attrition, and delivering those insights to power student success and enrollment workflows.
Today, we partner with 300+ colleges and universities across the country. We're backed by an $80M investment from JMI Equity and are in a phase of rapid execution and expansion. This is an opportunity to do meaningful, hands-on work at a high-growth startup tackling one of higher education's most urgent challenges: helping more students persist from enrollment through graduation.
You’ll join a driven, thoughtful team that values ownership, moves quickly, and cares deeply about building products that make a measurable difference for students.
“EdSights has perhaps the world’s most valuable data set on what college students need to navigate their academic lives.”
- The Washington Post
The Opportunity
We're building technology that changes outcomes for real students, and we're doing it in a market that's evolving quickly, with a product roadmap to match. We're looking for a Sr. Product Marketing Manager who's energized by both the mission and the momentum, and has the range to take a compelling product narrative from positioning all the way through to pipeline impact. This is a senior individual contributor role, reporting to the Head of Marketing.
You'll be the "CMO of your segment" — owning the product positioning, narrative, and go-to-market strategy that shapes how your market understands and buys what we build. You'll work closely with Product to ensure market signal influences what comes next, develop the story that drives awareness and pipeline across channels, and ensure Sales and CX can execute on that narrative with confidence.
What You'll Do
Own positioning and GTM strategy
Define and own the positioning and messaging for your product line(s)
Lead launch planning for new features and product releases — from messaging through channel strategy — in close partnership with Product and Growth Marketing
Own ongoing competitive research, synthesizing insights into clear context the GTM and Product teams can act on
Serve as the primary marketing voice in product conversations, translating market insight into actionable input on roadmap priorities
Bring the product story to market
Partner with Growth and Event Marketing to develop integrated campaigns that drive awareness and pipeline for your product and target segment
Develop content across channels (i.e. blog posts, case studies, conference presentations) that drives adoption and shapes how the market thinks about EdSights
Translate strategy into GTM execution
Partner with Sales and CX leadership to understand where deals are won and lost and where customers expand or churn, and use those insights to sharpen positioning and enablement
Ensure AEs, BDRs, and CX teams can go to market with a crisp, confident story, developing the frameworks and materials that help them execute effectively
About You
4–7+ years of B2B product marketing experience, preferably at a growth-stage SaaS company
Proven track record of owning end-to-end GTM motions (from positioning through launch through growth) with demonstrated pipeline and revenue impact
Thrives in a sales-led GTM motion and is a natural cross-functional partner. You understand how a revenue-focused organization operates and can drive alignment across it, from PMs and fellow marketers to sales leadership and the executive team
Excellent communicator and writer; you can translate complex product capabilities into crisp, compelling customer-facing messaging
Actively uses AI to move faster and thinks systematically about how to scale what's working, building repeatable processes and assets that raise the output of the whole GTM team
Nice to Haves
Experience in EdTech or higher education, particularly marketing to Enrollment, Student Success, and/or Admissions teams
Prior experience as the first or only PMM at a company, where you built programs from scratch
The Process
Async Video Recording - Your application will be reviewed by humans, if we’d like to learn more we will send you a link to record a quick 2min video!
Recruiter Screen - You’ll chat with Mary, our Head of Talent, to discuss the role, your background, and logistics.
Hiring Manager Interview - You'll chat with Katie, our Head of Marketing.
Take-Home Assignment / Group Interview - This is an opportunity to showcase your skills in a tangible way.
Leadership Call - You’ll meet with the co-founders, Claudia and Carolina for a final chat!
References - We’ll ask for 3 references. Ideally, 2 will be previous managers.
Offer!
Why join EdSights?
Make a real impact in higher education — Be part of a mission you can be proud of to help colleges and universities better support students through AI-driven insights, real-time engagement, and student-centered technology.
Join a values-driven, collaborative culture — Be part of a kind, inclusive, “no-ego” team that prioritizes trust, transparency, and respect.
Grow with a fast-scaling EdTech company — EdSights is ranked on Inc. 5000 for rapid growth and innovation.
Enjoy flexibility and competitive benefits — Remote-friendly work, unlimited PTO, paid parental leave, competitive compensation, new Apple hardware, 401k matching, and strong health and wellness benefits.
EdSights provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, genetics, sexual orientation, gender identity, gender expression, veteran status, or any other protected characteristic under applicable law. We are committed to a diverse and inclusive workforce and welcome people from all backgrounds, experiences, perspectives, and abilities.
