About this Senior Product Marketing Manager role at CB Insights
The Role You’ll Play
CB Insights is looking for a Senior Manager of Product Marketing to help define how we position, launch, and drive adoption of our intelligence with the world’s largest companies.
This role sits at the intersection of Product, Sales, Customer Success, and Marketing. Your job is to deeply understand our customers - how they work, the decisions they make, the problems they face, and what makes them choose CB Insights - and turn that understanding into differentiated messaging, stronger customer acquisition, and deeper adoption of our intelligence.
You will own product marketing from customer insight through go-to-market execution. That includes product messaging and positioning, competitive intelligence, launches, adoption programs, and translating customer needs back into the product organization.
This is a hands-on role for someone who wants to do the work of talking to customers, shaping messaging, building materials, launching programs, and continuously improving how CB Insights goes to market.
Your Key Responsibilities
Customer Insight & Competitive Intelligence
- Develop deep expertise in our core buyers, particularly corporate development, strategy, CVC, and business development teams, and how they source and evaluate private companies.
- Regularly engage with customers, prospects, and sales teams to understand their workflows, pain points, buying criteria, and unmet needs.
- Understand how customers evaluate CB Insights against competitors and alternatives, and translate those insights into actionable guidance for Product, Sales, and Marketing.
- Understand where competitors are strong, where they are weak, and how buying criteria are changing - translate competitive intelligence into actionable guidance for product, sales, and marketing
Product Messaging
- Own product and audience messaging, value propositions, and use cases.
- Turn complex intelligence, data, and analyst judgment into clear customer value tied to the decisions our buyers need to make.
- Close the gap between how the market perceives CB Insights and the value we’ve built by clearly positioning our proprietary intelligence and expert judgment for AI-powered workflows.
- Partner directly with Sales Enablement and customer-facing teams to build the tools and resources needed to drive customer acquisition and adoption.
Intelligence Adoption
- Partner with Product to define the audience, customer problem, use case, positioning, messaging, and adoption strategy for our intelligence
- Own go-to-market strategy for driving awareness and adoption of both new and existing CB Insights datasets and intelligence
- Develop the messaging, assets, enablement, and distribution plans needed to help customers understand where our intelligence fits into their workflows and why they should use it, whether in the CB Insights platform or through the AI tools they already use.
- Measure adoption, gather feedback, and use what we learn to improve messaging, programs, launches, and product strategy.
What You Bring to the Table
- 5+ years of B2B product marketing experience focused on data, intelligence, or enterprise software products to senior business buyers.
- Experience marketing products used for strategic decision-making, deal-making, research, or other high-value enterprise workflows is a strong plus.
- Strong experience owning product messaging, positioning, launches, and adoption programs
- Exceptional ability to understand sophisticated products and customer workflows and translate them into simple, differentiated customer value.
- Comfortable engaging directly with customers and prospects and turning those conversations into actionable insights for product, sales, and marketing.
- Strong commercial instincts and experience partnering closely with enterprise Sales and Customer Success teams.
- Hands-on operator who uses AI to increase their own speed, quality, and output.
- Excellent writer and communicator who can turn complex ideas into clear, compelling messaging.
#LI-Hybrid
Please note this is a US-based role.
In addition to base salary listed below, this role is also eligible for a bonus opportunity.
What we're all about
CB Insights is the leader in predictive intelligence on private companies—turning exclusive data on millions of firms into early, trusted signals on future performance and direction. The company pioneered predictive intelligence with its Mosaic Score—the first system to reliably forecast the outlook for a private company—and has since built it into a comprehensive platform of AI and data capabilities. Today, leading strategy, investment, and business development teams rely on CB Insights to identify the right companies, markets, and opportunities before their competitors do.
CB Insights Leadership Principles
At CB Insights, everyone is expected to be a leader. These leadership principles are like an operating system for our culture. Use the principles as a practical guide to making decisions.
We are what we repeatedly do. By living the principles outlined below, we will build an outstanding company and do insanely great work.
- Solve customer problems. It’s our highest calling. Designing a product? Start from the customer problem it solves. Updating our sales process? Flip it around, and simplify the customer buying process.
- Think BIG! Start small. Great changes start with a first step. Find it. Take it. Build a system around what works. This is the secret to bringing a vision to life.
- Go and see with your own eyes. Meet the customer, use the product, talk to the field. Great systems aren’t built from afar.
- Priorities: Choose one. Leaders give the gift of clarity. They find the most important thing and do it. Max power. Top speed.
- Danger zones:
- Bureaucracy. May the best ideas and execution win.
- Complexity. Leaders use frameworks and systems to simplify.
- No commitment. Leaders don’t compromise just to get along. Debate. Disagree. But once a decision is made, commit.
- Leaving what’s important unsaid or undone. No “circling back.”
- Data informs. Insight transforms. Pull the thread. Ask why. Leaders are curious. They use what they learn to create clarity.
- Insist on excellence. Leaders set high standards and overcome obstacles. They do the kind of work they’re excited to share with the world.
- Live off the land. Leaders creatively use resources already available to them – especially AI – to execute and automate their work.
- Good judgment. Leaders have it. Where it comes from: insight, listening, first-hand experience. How to apply it: carefully on big, hard to reverse decisions. Swiftly on limited, easy to reverse ones.
- Help others. Leaders know we’re building this together.
You’ll want to work here if
- You are excited about how AI is transforming tech
- You are hungry for feedback and the chance to grow
- Your instinct is to work smarter not harder
- You love developing as a SME with a strong POV
- You are motivated by challenges and big ideas
- You believe in personal accountability
What we offer:
- Industry Insight: over 500k+ people follow our tech newsletter: sign up here
- Holistic compensation: Competitive cash compensation, comprehensive healthcare coverage (PPO, HSA, and FSA options), multiple mental health resources, 401(k) with company match, annual professional development stipend, and generous paid time off.
About Our Pay Practices
We believe in recognizing and rewarding excellence. Our commitment to fairness means that compensation decisions are informed by qualifications, location, internal equity, and current market data. While we aim to hire at our established Hiring Target, starting pay may vary based on factors such as market rates, the qualified pool of candidates, and individual experience.
Equal Opportunity Employer: At CB Insights we know that innovation comes from collaboration, belonging, and diverse perspectives. We’re proud to be an equal opportunity employer - all applicants are considered for employment without regard to race, color, religion, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
