About this Senior Partner Marketing Manager role at Syndigo
Syndigo powers the continual flow of data and content throughout the entire commerce ecosystem— accelerating delivery of accurate and compelling information that increases sales on every shelf. We are the recognized leader in software and services for the management of master data, product information, digital assets, and content syndication and analytics across industries including grocery, foodservice, hardlines, home improvement, oil & gas, pet, health and beauty, automotive, apparel, and healthcare products.
Syndigo serves the industry’s largest two-sided network, connecting more than 50,000 global users across 12,000+ global brands with more than 1,750 global retailers.
Basically, we're the people that deliver the rich, accurate product content that helps consumers shop online with confidence, and helps brands and retailers operate efficient product supply chains. We cannot do all of this without our amazing employees who make the magic happen here at Syndigo. As we continue to grow, we’re always looking to identify talented individuals to join our team.
**This is a hybrid position that requires 2 days per week in office at our Chicago location**
Syndigo is seeking a strategic, collaborative Senior Partner Marketing Manager to help accelerate the growth of our partner ecosystem.
Reporting to the VP of Product Marketing, this role will serve as the marketing lead for Syndigo's strategic technology, cloud, consulting, systems integrator, and channel partners. You will work closely with Partner & Alliances, Sales, Product Marketing, Demand Generation, Corporate Marketing, Events, and Enablement to strengthen partner relationships, develop joint go-to-market programs, and increase partner-driven pipeline.
This role combines strategic planning with hands-on execution. You'll help partners understand, position, market, and sell Syndigo solutions while creating scalable programs that drive measurable business impact.
HOW WE’LL BE WINNING TOGETHER DAY TO DAY
- Develop and execute partner marketing strategies that support Syndigo's strategic business objectives and partner ecosystem.
- Build trusted relationships with partner marketing organizations and serve as Syndigo's primary marketing point of contact.
- Identify new opportunities to increase partner engagement, joint selling, and co-marketing activities.
- Support the launch of new partnerships through coordinated marketing and go-to-market plans.
- Plan and execute integrated co-marketing campaigns with strategic partners, including webinars, eBooks, white papers, customer stories, digital campaigns, executive events, and industry sponsorships, as well as the content associated with those programs.
- Develop partner-specific solution messaging, value propositions, sales plays, and co-branded positioning that clearly articulate the combined value of Syndigo and our strategic partners.
- Develop scalable partner marketing playbooks and repeatable campaign frameworks.
- Partner with Sales Enablement to deliver onboarding and training programs that improve partner readiness and sales effectiveness.
- Drive adoption of Syndigo messaging and value propositions across partner organizations.
- Help manage Syndigo's Market Development Fund (MDF) program in partnership with the Alliances organization.
- Collaborate with partners to develop effective co-marketing plans utilizing MDF investments.
WE SHOULD TALK IF THIS SOUNDS LIKE YOU
- 5+ years of experience in B2B SaaS Partner Marketing
- Experience developing and executing integrated marketing campaigns.
- Strong project management and organizational skills with the ability to manage multiple initiatives simultaneously.
- Exceptional written, verbal, and presentation communication skills.
- Experience working cross-functionally with Sales, Marketing, Product, and Partner organizations.
- Deep understanding of supporting strategic technology alliances, cloud providers, systems integrators, consulting partners, or channel partners.
- Track record of managing Market Development Funds (MDF) or partner co-marketing programs.
For full-time U.S. based-employees, we offer competitive health insurance benefits, PTO and volunteer time off, employer-paid short- and long-term disability, parental and adoption leave, 401(k), and tuition reimbursement.
Your individual compensation within the budgeted salary range is determined based on your skills, education, experience, and internal equity. This position is Bonus Eligible.
Diversity, Equity & Inclusion
To achieve the best version of our organization, we know it takes new ideas, new approaches, new perspectives and new ways of thinking. A purpose we are 100% committed to cultivating.
Diversity is woven into our fabric at Syndigo and it’s how we stay an industry leader, innovating technology solutions that equip our customers with everything they need to be successful!
All are welcome here and we invite you to join our team if you are ready to help us continue that growth!
GDPR/CCPA
Syndigo, to process applications, holds onto data for a "reasonable time" after applications are submitted. This data is stored for Syndigo's internal use by HR/Recruiting Staff only. Verified requests for data deletion and exports will be completed upon request.
Syndigo Job Applicant Privacy Notice
At Syndigo, we care about your privacy. As you go through our recruitment process, we are committed to being transparent about how we process your personal data. To learn more about how Syndigo processes your personal data, go to our Job Applicant Privacy Notice.
