Who We Are

Parenting isn’t picture-perfect. It’s messy, hilarious, exhausting, and life-changing — sometimes all before noon. That’s where we come in.

Founded in 2014 by our CEO Chelsea Hirschhorn, Frida was built to make the raw reality of parenting a little easier to navigate (and a lot less overwhelming). It all started with one legendary snot-sucker — the NoseFrida — and has grown into a 200+ product lineup that supports families through every stage: from fertility and postpartum recovery to baby care and beyond.

We don’t shy away from the stuff no one else wants to talk about — nipple pain, diaper blowouts, or the emotional rollercoaster that comes with keeping a tiny human alive. We call it like it is, solve the problems that actually matter, and build products that help parents feel seen, supported, and totally capable.

You can now find Frida products in 50+ countries and thousands of stores across the U.S., from the biggest national retailers to your neighborhood grocery aisle.

Under Hirschhorn’s leadership, Frida has become a category leader by challenging taboos, championing honesty, and supporting families at every stage of parenthood and beyond, earning acclaim on TIME's 100 Most Influential Companies, TIME Best Inventions, Fast Company Most Innovative Companies and Fast Company Brands That Matter. But the real win? Knowing we’re helping parents everywhere feel a little more human and a little less alone.

How You Will Make an Impact

Frida is seeking a Senior Packaging Engineer, Formulated to join our Packaging Engineering team and support the product development pipeline and broader packaging initiatives. This includes ideating, designing, prototyping, and validating new package proposals with an emphasis on aesthetics, performance, and manufacturability. The selected individual will have an eye for design and a mind for creativity.

Responsibilities to include:

Engineering and Design

• Serve as a technical lead for formulated packaging development on cross-functional teams.  Establish technical objectives, direct, plan and execute complex technical requests for global packaging requirements, including primary, secondary, and tertiary packaging for retail and e-commerce
• Partner with formulation scientists on providing recommendations for packaging testing & required equipment needed for launch & to achieve high quality products
• Ensure primary package functionality and specifications will perform to established performance criteria
• Plan, coordinate and execute formulated product line trials, documentation of trial outcome,  fill range, weight, testing, coding, secondary & tertiary pack out, and palletization
• Develop formulated packaging to support Frida’s New Product Development (NPD) pipeline, keeping in mind principles of engineering, design, quality, manufacturing, marketing, and transportation
• Create and maintain library of detailed package BOM specifications and package assembly SOP instructions, exploded view drawings, pallet patterns, and other associated engineering documents for new and existing packaging
• Responsible for ownership of and adherence to CSP requirements (Cost, Schedule, Performance) for assigned projects
• Ensure safe transport of product to market and end user, providing value to the company, controlling overall costs and mitigating potential risks
• Assist in development of streamlined & strategic packaging standards and guidelines for future growth and category expansion
• Generate presentation materials such as hand sketches, prototype samples, 3D renderings, unboxing journey visuals, and palletization layouts
• Engineer folding carton, rigid/turned edge, corrugated and bottled solutions, consistent with premium brand experiences
• Develop and qualify 3D components such as Jars, Tubes, Vials, Flexible Films, Applicators, Lids, and other primary package components, using 3D parametric models  
• Possess a strong creative process, with equal blend of aesthetics and engineering skill set, able to translate design ideas to manufacturing-ready specifications
• Maintain knowledge of packaging technologies and trends related to design, materials, and manufacturing machinery/processing
• Train, mentor, and develop new and less experienced team members. Provide technical expertise to the benefit of other team members
• Work closely with team members across multiple locations & function areas, as well as working with external suppliers toward the successful delivery of projects against businesses requirements
• Lead contract manufacturing deliverables of color range boards, finished good parameters and pre-production documentation
• Serve as technical lead to contract partners and suggest testing to perform prior to launch and ongoing
• Manage project tracking with detailed and critical timeline dates and deliverables to present to PM team
• Provide insight and knowledge of plastics materials in manufacturing for best material recommendation on projects
• Maintain maintenance of retrieving product drawings, material tech sheets and specifications of old and new items

Prototyping

• Using advanced prototype techniques, create and evaluate package proposals, and continuously refine for manufacturing, experience, and aesthetic factors
• Conduct iterative feasibility and validation tests to prove out proposals
• Generate samples to support internal review gates, executive presentations, and customer sales meetings; assist in graphic finishing as needed

What You Will Need

• Bachelor's degree in Package Engineering, Packaging Science, or Industrial Design (with emphasis on packaging development)
• 3-8 years of experience in developing primary, secondary, and tertiary retail and ecommerce packaging components for consumer goods
• Experience with packaging prototyping equipment
• Mechanical aptitude and ability to assemble physical prototypes
• Prior work experience in a package design or test lab, along with familiarity with ISTA and ASTM test methods, a strong plus
• Demonstrate a strong creative process, with equal blend of aesthetics and engineering skill set, able to translate design ideas to manufacturing-ready specifications
• Highly experienced in developing complex dielines for folding carton, blister packs, and corrugated using design software, such as ArtiosCAD
• Strong familiarity with 3D modeling to develop thermoform parts
• Familiarity with package manufacturing and print processes, equipment, and materials
• Strong problem-solving abilities, judgment and decision-making skills supported by sound technical justification
• Excellent verbal, written, and graphic communications skills and an ability to present and communicate with internal and external stakeholders
• Ability to drive multiple projects in unison, from concept to completion, in a fast paced, deadline-driven environment
• Experience with cosmetic/personal care packaging development is a requirement for one of the positions
• Ability to travel locally and domestically (up to 25%)

Who You Will Work With

Frida is an organization that values collaboration and community. As the Senior Packaging Engineer, Formulated, you will work closely with Product Development, Project Management, Sourcing, Supply Chain, Quality and Regulatory, Brand and Marketing.

Our Ways of Working

Frida HQ is located in Miami, Florida and approved roles have the flexible option to work remotely both Mondays and Fridays with the benefit of connecting in person Tuesdays - Thursdays.

Why You Will Love Working at Frida

We offer a comprehensive and thoughtfully designed benefits package to support our employees:

• Robust health benefits including:
• Comprehensive medical, vision, and dental plan options
• Employer paid life insurance
• Supplemental insurance options including Accident Insurance, Short-Term Disability and Long-Term Disability, Cancer Coverage, and more
• FSA & HSA
• 401k matching up to 4% with immediate vesting
• Generous paid time off program including elective PTO days, federal holidays, sick/wellness days, floating holidays, and a birthday day off!
• Pregnancy and parental leave
• Weekly wellness programming in-office
• Dog friendly office - feel free to bring your best buddy with you to work! 
• Learning & development opportunities for professional and personal growth
• Company-wide events & outings. Team engagement is at the center of our culture. This ranges from small department-specific teambuilding or informal outings to our annual Fam Jam family carnival that celebrates the people in your life who support you in bringing your best self to work each day. We also host an annual Day of Service to support our local Miami community, and provide a variety of volunteer opportunities throughout the year that support our mission to serve parents and children.
• Exclusive employee product discounts

EEO

Frida provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected Veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

Privacy Policy

By applying for this position, you acknowledge and understand that your information will be used as described in Frida's Job Applicant Privacy Policy: https://frida.com/pages/fridababy-job-applicant-privacy-policy

Agency and Third-Party Submissions

Please note this is a direct search led by Frida. Applications from agencies and other third parties will not be accepted, nor will fees be paid for unsolicited resumes.

Fraud Disclaimer

Fridababy LLC will never request personal information (i.e. Social Security number, bank account, or payment of any kind) during the application or recruitment process. Fridababy LLC will only contact you through verified methods, not unofficial platforms such as WhatsApp, Telegram, or personal email accounts. All legitimate communication will come from an official @frida.com or @fridababy.com email address or through our verified recruiting partners.

If you receive any suspicious outreach claiming to represent Fridababy LLC, please report it to [email protected] or [email protected]. Your safety and privacy is our priority.