SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 4,100 associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.

AI at SharkNinja

At SharkNinja, we’re building an AI-native culture. We’re not waiting for the future; we’re creating it. Our people are expected to experiment boldly, adopt new tools, and continuously raise what’s possible to create meaningful impact for our consumers. If you believe the best way to do your job hasn’t been invented yet, you’ll fit right in.

Position Overview

The Senior Marketing Manager roles, is the eyes, ears and voice of the consumer. Applying their understanding of demographics and psychographics to influencer marketing programs. Owning the brands integrated communications strategy from briefing to optimization to measurement. Acting as the face of the brand and championing growth initiatives rooted in consumer needs against business objectives.

Responsibilities

• Will tap into expertise from our A-list agencies and media partners to deliver communications plans that penetrate culture, social relevancies while activating on budget.
• Partner when needed with brand marketing team to support with creative department on concepting and develop brand positioning, equity and language for innovation and product development.
• Own your brand’s integrated communications strategy from briefing to optimization to measurement. You will tap into expertise from internal and external agencies and media partners to deliver communications plans.
• Building out national and local 360 GTM marketing plans that increase brand awareness and consideration based on multiple usage occasions and day parts.
• Create custom retail programming in collaboration with Key Accounts and Product Marketing teams on a as needed basis.
• Oversee national and regional activations in partnership with internal and external partnerships.
• Assist in developing of insights to influencer and support dollar allocation and strategic focus on plans.
• Working with cross functional team Social, PR and Media, along with full cross agency support, lead the integration and executional details of all aspects of the GTM plan.
• Ensuring all communication plans are developed, tested and execution on budget and on time

Key Functional Skills/Knowledge

• Comfortable working at a fast pace, iterative, and progress vs. perfection mindset.
• The ability to react with sound judgement and often without specific direction.
• Managerial skills and growing direct report.
• Strong communication skills and ability to make effective presentations to all levels of management.
• Ability to synthesize complex product features into compelling and desirable consumer benefits.
• Broad spectrum of marketing skills, defining strategies, building plans, driving product launches, and front-end innovation management
• Ability to connect the dots and think at a holistic and strategic level across the business.
• Influencing, conflict resolution, and creative problem-solving.
• Comfortable mining and analyzing data and drawing conclusions.
• Project management and ability to manage several projects in parallel, navigating a complex cross-functional matrix.
• Biased toward action, roll up your sleeves and get it done together

Qualifications

• Minimum of 5 years of prior Marketing experience required, preferably with direct responsibility for Brand strategy, messaging, positioning, innovation, and commercialization.
• Experience in managing, building, and growing teams.
• Experience leveraging and actioning against consumer insights.
• Experience in launching products globally across several different markets.
• Proficient at flexing between strategic planning and tactical planning
• MBA preferred but not required

Our Culture

At SharkNinja, we don’t just raise the bar—we push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you’ll be right at home.

What We Offer

We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more. We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what’s possible. When you join, you’re not just part of a company—you’re part of an outrageously extraordinary community. Together, we won’t just launch products—we’ll disrupt entire markets.

At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja’s innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.

Learn more about us:

Life At SharkNinja

Outrageously Extraordinary

SharkNinja Candidate Privacy Notice

• For candidates based in all regions, please refer to this Candidate Privacy Notice.
• For candidates based in China, please refer to this Candidate Privacy Notice.
• For candidates based in Vietnam, please refer to this Candidate Privacy Notice.

We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at accommodations@sharkninja.com.