Our Purpose

Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we’re helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.

Title and Summary

Senior Managing Consultant/ Director of Marketing Services, Advisors & Consulting Services - Growth hacker

Overview
Mastercard powers economies and empowers people in more than 200 countries and territories. Together with our customers, we help build a sustainable economy where everyone can prosper by enabling secure, simple, smart, and accessible digital payment choices.
Services within Mastercard acquires, engages, and retains customers by managing fraud and risk, enhancing cybersecurity, and improving the digital payments experience. Our Advisors & Consulting Services team combines management consulting with Mastercard’s data assets, proprietary platforms, and technologies to deliver strategic insights and measurable outcomes for clients across industries.
Within the Marketing specialization, the Marketing Growth Hacker Expert is a hands-on subject-matter expert who helps clients accelerate acquisition, engagement, and lifecycle value. The role connects customer insight, experimentation, marketing technology, media, and analytics to identify growth opportunities, rapidly test ideas, scale successful solutions, and continuously improve performance. This expert embraces transformation while integrating proven marketing practices with emerging capabilities, including AI-enabled ways of working. To explore other consulting opportunities, visit Mastercard consulting specializations.
Role
• Serve as a subject-matter expert on customer acquisition, engagement, retention, and lifecycle management across client engagements.
• Translate client priorities, customer insights, and market trends into actionable growth strategies, campaign roadmaps, and measurable test plans.
• Design and orchestrate growth experiments across channels, defining hypotheses, audiences, success metrics, learning agendas, and optimization actions.
• Use customer data, analytics, and marketing technology to identify growth opportunities, improve conversion and engagement, and deliver favorable business KPIs.
• Support marketing strategies from opportunity identification through execution, performance review, and recommendations for scale.
• Coordinate project workstreams and sprints, make sound day-to-day delivery decisions, and maintain alignment with broader client objectives.
• Advise client stakeholders on channel strategy, marketing automation, CRM, digital performance media, customer experience, and measurement.
• Propose and socialize innovative solutions, channels, communication formats, and AI-enabled capabilities for marketing investment consideration.
• Develop practical tools, playbooks, reusable assets, and thought leadership that strengthen Mastercard’s marketing capabilities and intellectual capital.
• Collaborate with Mastercard Product, Business Development, data, technology, and consulting teams to shape relevant, scalable client solutions.
• Provide hands-on coaching and knowledge transfer to client and Mastercard teams, role-modeling an agile, collaborative, and growth-oriented mindset.
• Contribute expert perspectives in client workshops, stakeholder interviews, executive readouts, proposals, and business-development activities.
All About You
• Undergraduate degree in marketing, communications, business, analytics, or a related field, or equivalent practical experience.
• Deep hands-on experience in growth marketing, customer acquisition, lifecycle management, campaign strategy, or digital marketing.
• Demonstrated expertise in several of the following areas: marketing automation and customer journeys; promotional campaign strategy and execution; digital performance media; CRM platforms; mobile measurement; search engine marketing and optimization; conversion-rate optimization; customer experience; and marketing analytics.
• Strong command of experimentation methods, including hypothesis development, audience and test design, KPI selection, performance analysis, learning synthesis, and iterative optimization.
• Ability to connect marketing metrics with business outcomes, financial performance, and client priorities.
• Experience working with relevant platforms or ecosystems such as Salesforce, Microsoft Dynamics, Adobe Experience Cloud, AppsFlyer, Adjust, Firebase, Google, Meta, or programmatic media tools.
• Ability to turn complex data and technical concepts into clear recommendations for marketing and business stakeholders.
• Experience collaborating across multidisciplinary teams and managing relationships with clients, agencies, vendors, and technology partners.
• Strong problem-solving, facilitation, communication, and presentation skills, with the ability to influence stakeholders at multiple levels.
• Ability to use AI agents and capabilities responsibly to improve insight generation, team knowledge, delivery quality, and productivity.
• Advanced proficiency in Word, Excel, and PowerPoint, with familiarity with data visualization and analytics tools.
• Ability to manage multiple priorities in a fast-paced, deadline-driven environment.
• Effective communication skills in English and the local office language, where applicable.
• Eligibility to work in the country of application, obtain required travel visas, and travel to client sites on a semi-regular basis.
Preferred qualifications
• Experience in financial services, payments, fintech, consulting, or an agency environment.
• Experience leading the delivery and implementation of complex marketing solutions and measuring their impact on clients’ businesses.
• Knowledge of content marketing, branding, social media, media planning, and offline marketing, with the ability to integrate these disciplines into an omnichannel growth strategy.
• Experience with data visualization tools such as Tableau or Power BI.
• MBA or master’s degree with a specialization in marketing, digital, analytics, or a related field is preferred but not required.

Corporate Security Responsibility

All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:

• Abide by Mastercard’s security policies and practices;

• Ensure the confidentiality and integrity of the information being accessed;

• Report any suspected information security violation or breach, and

• Complete all periodic mandatory security trainings in accordance with Mastercard’s guidelines.