About this Senior Manager Partnerships and Content Planning role at Acushnet Company
Where Performance Meets Purpose
Join a team that values excellence and innovation, at a company known for its iconic golf brands. At Acushnet Company, your background and experience contribute to creating the best products for dedicated golfers worldwide. Here, your performance has purpose.
What You Will Be Doing
The Senior Manager, Partnerships & Content Planning will lead FootJoy’s global brand activation and communications strategy across public relations, influencer marketing, strategic partnerships, and brand collaborations. Reporting to the Senior Director of Global Marketing, this role serves as a key architect of brand storytelling, helping shape compelling content and integrated campaigns that elevate FootJoy’s visibility, credibility, and consumer engagement. Working cross-functionally with marketing, creative, product, and external partners, the Senior Manager will develop and execute innovative programs that amplify the brand, strengthen industry relationships, and deliver measurable business results while mentoring and developing future marketing talent.
Key Responsibilities
- Develop and lead FootJoy’s global PR, influencer, strategic partnership, and Pyramid of Influence strategies to increase brand awareness and support business objectives.
- Build, manage, and grow relationships with media, influencers, athletes, brand partners, and key industry stakeholders.
- Create and execute integrated communications plans across earned, owned, paid, and shared channels.
- Lead the planning and activation of brand and product collaborations, including campaign development, content creation, retail integration, and experiential marketing initiatives.
- Partner closely with creative and marketing teams to shape brand storytelling and content strategies that resonate with golfers worldwide.
- Establish KPIs and reporting frameworks to measure campaign effectiveness, consumer engagement, earned media value, and overall business impact.
- Provide strategic leadership, guide cross-functional collaboration, and help develop the next generation of marketing talent.
What You Bring
- Bachelor's or Master's degree in Marketing, Communications, Business, or a related field; equivalent experience considered.
- 8+ years of experience in brand partnerships, public relations, influencer marketing, content strategy, or integrated marketing within consumer, sports, lifestyle, or agency environments.
- Proven track record of developing partnership and influence strategies that elevate brand awareness, drive consumer engagement, and support business growth.
- Deep understanding of today's media ecosystem, including traditional media, social platforms, digital publishers, podcasts, newsletters, and emerging channels.
- Strong relationship-building skills with experience managing media, influencers, creators, athletes, strategic partners, and key industry stakeholders.
- Strategic, commercially-minded leader with expertise in brand activation, content planning, stakeholder management, negotiation, and cross-functional leadership.
- Strong analytical and project management capabilities, with experience managing budgets, measuring marketing effectiveness, optimizing performance, and delivering results in a fast-paced environment; passion for golf is a plus.
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Our Commitment to You
At Acushnet Company, we are committed to helping our associates thrive both personally and professionally. From the start, you and your family, including domestic partners, will benefit from a comprehensive suite of health and well-being programs. Enjoy the advantages of paid time off, an onsite fitness center, acupuncture, physical therapy, wellness coaches, and more.
Our financial benefits are designed to secure your future, offering a 401k with company match, health savings accounts, and flexible spending accounts.
Additionally, you'll enjoy perks like pet insurance, legal planning, education assistance, and exclusive access to our Associate Store. At Acushnet Company, your performance has purpose, and we're here to support you every step of the way.
Ready to Make an Impact?
Join us at Acushnet Company and be part of a team that values excellence and innovation.
EEO and Additional Statements
Acushnet Company is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, sexual orientation, age, status as a protected veteran, among other things, or status as a qualified individual with a disability. EEO Employer/Veteran/Disabled.
Acushnet Company respects the intellectual property and confidential information of third parties. Our policy is that no employee or applicant shall disclose confidential information of a third party to Acushnet Company. Accordingly, please do not include any confidential information of a current or previous employer on your resume or any other materials you provide to us.
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