About this Senior Manager, Marketing Operations role at InStride Health
About Us
InStride Health’s mission is to deliver specialty anxiety and OCD care that works for every kid, teen, young adult, and family who needs it. Through this mission, we are expanding access to insurance-based care, increasing engagement in treatment, and improving treatment outcomes. We are doing this by combining research-backed clinical care and innovative technology to eliminate the major problems with care today: difficulty finding providers, months of waiting to be seen, arduous onboarding processes, and inconsistent use of evidence-based therapies and outcomes tracking. Our vision is to become the nation’s most trusted provider of pediatric anxiety and OCD care.
Team InStride Health: Our Core Values
- Give Heart: We lead with heart, treating patients and their families the way we want our loved ones to be treated.
- Work Smart: We find smarter ways to solve hard problems and fix the broken mental health system by leveraging technology, diversity of thought, and innovation.
- Have Humility: We leave our egos at the door, empowering our team to collaborate, celebrate diversity, and adopt a growth mindset.
- Embrace Community: We all belong. We are in this together, and we never worry alone. We believe in each other and recognize that every voice matters.
About the Role
We are looking for a Senior Manager, Marketing Operations to lead the systems, data, and automation behind how families and referring providers find us and move through our application process. This role connects our marketing, sales, payor, and clinical operations teams so each can see the same picture and act on it quickly. It has one direct report and is fully remote.
Day to day, you will manage our CRM and the marketing tools around it, and serve as the bridge between what our commercial teams need and what product, data science, and engineering build. AI is central to how this work scales: we want someone who will use it to build audiences, spot campaign opportunities, and get useful information in front of the people who can act on it.
The first priority will be strengthening the CRM foundation that everything else depends on. We are looking for a strong strategic thinker who can set direction across our marketing systems and still work hands-on inside them.
Responsibilities:
- Govern our CRM and the marketing tools connected to it: data model, automation, permissions, and data quality, and keep it reliably connected to our website, analytics tools, and clinical systems.
- Set strategy and priorities and drive execution with the partner teams that rely on the CRM and other marketing tools, including Marketing, Territory Management (sales), Product, Admissions Team, Clinical Operations, Data Science, Analytics and others.
- Manage and develop our CRM Administrator, moving that role from handling incoming requests toward a set of strategic priorities.
- Define how we follow a family or provider from first contact through application, evaluation, and enrollment, and work with data science and analytics on lead scoring, routing, and attribution.
- Represent commercial and marketing needs in product and engineering planning, so systems work is scoped against the road map and partners know what matters most and why.
- Build and maintain the audiences our marketing and sales teams rely on, and use AI to surface campaign opportunities such as underserved territories, newly expanded plan coverage, or points where applications stall.
- Design how marketing-generated provider interest reaches our territory managers (the sales team selling into pediatricians, schools, and other referring partners) with clear targeting, priorities, and automation of the steps that move by hand today.
- Provide the payor team with the reporting they need to negotiate and expand, including utilization, geographic coverage, and referral volume by plan.
What You Need to Succeed in the Role
- 5+ years in CRM systems management OR marketing/revenue operations, including hands-on work rebuilding or significantly restructuring a CRM rather than only administering one.
- Hands-on Zoho CRM experience is preferred; we will also consider candidates with equally deep HubSpot or Salesforce experience who are ready to go deep on Zoho.
- Proven experience directly managing people, including hiring, developing, and holding a direct report or team accountable to clear priorities.
- A track record of supporting a sales team with measurable gains in their efficiency and output.
- Real experience using AI and automation to build things that work, rather than only experimenting with tools.
- Strong strategic thinking, with the ability to move between marketing strategy, how systems are built, and how data flows between them.
- Comfort with funnel and conversion analytics, and familiarity with how websites capture leads and track behavior (forms, GA4, Segment, or similar).
- Strong collaboration skills, high attention to detail, and a problem-solving mindset in a fast-paced environment.
- Experience in healthcare, behavioral health, or other HIPAA-regulated environments is a plus but not required.
Salary
The expected annual base salary for this role is between $134,000-$149,000. Actual starting salary will be determined on an individualized basis and will be based on several factors including but not limited to specific skill set, work experience, etc.
Why Join Our Team
- Generous benefits package (401k with match, Flexible PTO, paid holidays, paid service days, 4 week paid sabbatical, 12 week paid parental leave, health benefits starting on your first day, and more)
- Opportunity to join a mission-driven company that is changing the landscape of pediatric mental health treatment
- Chance to make a far-reaching impact by helping children and families access desperately-needed, evidence-based care
- Opportunity to work with talented and experienced team members who have devoted their lives to solving this problem
- Fully virtual: work from the comfort of your home with periodic in-person retreats
Commitment to Diversity, Equity, Inclusion, & Belonging (DEIB)
We want to make our clinical services available for everyone, no matter where you come from, what you look like, or how you identify. To achieve this, we recognize we must continually make progress in building a more diverse, equitable, and inclusive team. Through these efforts, we support two primary objectives at InStride Health:
- Providing high quality patient care to families. We are in a privileged position to support families during a vulnerable time in their lives. We approach all families and each other with compassion and are most effective as a diverse team where all individuals feel valued, respected, and accepted.
- Building a mission-driven business that lasts. Specifically, we believe our commitment to a supportive culture improves innovation, decision-making, and efficiency.
We invite you to share any additional information about yourself or your experiences that may not be reflected in your CV. Inclusion of this information is completely voluntary.