The Senior Marketing Manager leads the strategy, execution, and performance of integrated marketing initiatives that drive brand growth, demand generation, and customer engagement. This role operates as a strategic partner to sales, product, operations, and executive leadership—translating business priorities into high-impact marketing programs.

The ideal candidate brings a strong mix of strategic thinking and hands-on execution, with proven ability to lead cross-functional initiatives, optimize marketing performance, and influence business outcomes. This role also plays a key part in shaping both external brand positioning and internal communications.

Key Responsibilities

Marketing Strategy & Leadership

• Develop and execute integrated marketing strategies aligned to company growth goals, revenue targets, and priority segments

• Serve as a strategic partner to sales leadership to align marketing efforts with pipeline and revenue objectives

• Lead planning and prioritization of campaigns, ensuring resources are focused on highest-impact initiatives

• Provide guidance and mentorship to junior marketing team members or cross-functional contributors

Campaign Leadership & Demand Generation

• Own end-to-end strategy and execution of multi-channel marketing campaigns (digital, email, web, events, and social)

• Drive go-to-market strategies for services, solutions, and verticals, ensuring clear positioning and differentiation

• Optimize campaigns based on performance data to improve lead quality, conversion, and return on investment

• Partner with sales on account-based marketing and targeted growth initiatives

Content, Messaging & Internal Communications

• Oversee development of high-quality marketing content, including thought leadership, case studies, web content, and sales tools

• Ensure consistent, compelling brand messaging across all channels and audiences

• Lead internal communications strategy, including leadership messaging, company updates, and change initiatives

• Translate complex or technical offerings into clear, customer-focused value propositions

Trade Shows & Events Strategy

• Lead strategy and execution of trade shows, conferences, and customer events as a core demand and brand channel

• Align closely with sales on pre-event targeting and post-event pipeline conversion

• Oversee event planning, vendor management, and budget allocation

• Establish performance metrics and evaluate return on investment to inform future investments

Digital Marketing & Optimization

• Own performance of digital channels including website, search, paid media, and social platforms

• Partner with internal teams or agencies to drive improvements in search visibility, user experience, and conversion rates

• Oversee marketing automation and customer relationship management initiatives to improve lead management and nurturing

Analytics, Insights & Performance Management

• Define key performance indicators tied to business outcomes (leads, pipeline contribution, conversion, revenue impact)

• Build and deliver executive-level reporting on marketing performance and return on investment

• Translate data into actionable insights to refine strategy, audience targeting, and channel mix

Cross-Functional Leadership

• Collaborate with product, operations, and leadership teams to support strategic initiatives and organizational priorities

• Influence decision-making by bringing data-driven insights and market perspective

• Act as a connector across teams to ensure alignment and execution excellence

Qualifications

Required

• Bachelor’s degree in Marketing, Business, Communications, or related field

• 6–10 years of progressive marketing experience, preferably in a B2B environment

• Proven track record of developing and executing marketing strategies that drive measurable business results

• Experience leading cross-functional initiatives and managing multiple priorities

• Strong understanding of digital marketing, demand generation, and campaign optimization

Preferred

• Experience in field service, refrigeration, or related technical industries

• Experience supporting account-based marketing or enterprise sales environments

• Experience managing agencies, vendors, or external partners

Key Competencies

• Strategic thinking with strong execution discipline

• Data-driven decision-making and performance orientation

• Executive communication and stakeholder influence

• Strong leadership presence and ability to drive alignment

• Ability to operate effectively in a fast-paced, evolving environment

About Smart Care

Smart Care is a national repair and service provider for commercial foodservice, refrigeration, and cold storage equipment. Our offering of comprehensive mechanical services includes hot side cooking equipment, stand-alone refrigeration, specialty coffee and beverage, complex rack refrigeration and HVAC.

Smart Care is an Equal Employment Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or other protected class status.  All qualified individuals are encouraged to apply. If you need a reasonable accommodation with respect to Smart Care’s application or hiring process due to a disability, please contact the Human Resources department at [email protected].