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About this Senior Director, Home Healthcare Product Innovation role at BD

BD · Onsite · USA GA - Covington BMD

We are the people who give possibilities purpose

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.

Job Description

Position Summary


The Senior Director, Product Development, Home Healthcare will lead the strategy, development, and commercialization of a portfolio of innovative medical devices and consumer-focused healthcare solutions designed for use outside traditional acute care settings. This leader will identify emerging patient, clinician, and healthcare system needs and translate market opportunities into differentiated product portfolios that improve patient outcomes, increase accessibility, and create sustainable competitive advantage.

As healthcare continues to shift from hospitals and clinical environments into homes, community settings, and direct-to-patient channels, this role will drive the development of next-generation products that empower patients to independently manage their care. Areas of focus may include continence care, urology, chronic disease management, respiratory care, mobility solutions, remote monitoring, wound management, and other technologies supporting self-care and home-based treatment.


Key Responsibilities


Product Portfolio Strategy

  • Develop and execute a long-term product development strategy aligned with organizational growth objectives and evolving healthcare delivery trends.
  • Identify and evaluate market opportunities created by the migration of care from acute care environments to home, ambulatory, and direct-to-patient settings.
  • Build and prioritize a robust portfolio of new products, technologies, and platform innovations that support long-term business growth.
  • Partner with Marketing, Clinical Affairs, Regulatory Affairs, Quality, Operations, and Commercial Leadership to establish strategic product roadmaps.

Product Development Leadership

  • Lead multidisciplinary R&D teams responsible for concept generation, product design, verification, validation, and commercialization.
  • Drive execution of new product development programs from opportunity assessment through product launch.
  • Accelerate development timelines while maintaining compliance with quality and regulatory requirements.
  • Ensure product development processes effectively balance speed, risk management, patient safety, and business objectives.

Market and Customer Insights

  • Translate patient, caregiver, clinician, and customer needs into actionable product requirements.
  • Monitor emerging healthcare trends, technology advancements, reimbursement changes, and competitive activity to identify new growth opportunities.
  • Engage directly with healthcare providers, patients, advocacy groups, distributors, and strategic partners to inform product strategy.

Commercialization & Growth

  • Partner with commercial teams to support successful product launches and adoption strategies.
  • Develop product business cases and investment recommendations supporting portfolio expansion.
  • Champion products that improve patient access and support evolving distribution models, including home healthcare providers, retail healthcare channels, e-commerce platforms, and direct-to-patient solutions.

Organizational Leadership

  • Build and develop high-performing product development teams.
  • Foster a culture of accountability, customer focus, innovation, and excellence in execution.

Serve as a key advisor to executive leadership on product strategy, technology investments, and competitive positioning.

Why Join Us?

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of healthcare. At BD, you’ll discover a culture in which you can learn, grow and thrive.

We believe that when people connect in person, we learn faster, collaborate more deeply, and build a stronger culture. Join us and enjoy a culture where face-to-face collaboration supports your learning, your progress, and your success.

To learn more about BD visit https://bd.com/careers.

Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally protected characteristics.

Required Skills

Optional Skills

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Primary Work Location

USA GA - Covington BMD

Additional Locations

Work Shift

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About BD

We are the #MakersofPossible Working together, we make products that patients, families and their healthcare professionals rely on. We do this because we are committed to advancing the world of health ™. But it takes the imagination and passion of all of us at BD, from manufacturing to marketing, to look at the impossible and find solutions that turn dreams into possibilities with real-life health benefits for people today, tomorrow and beyond. We make this happen, together. We are the makers of possible. Becton, Dickinson and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship statu

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