About this Senior Director, HCP Strategy – Immunology role at Keenova
Job Title
Senior Director, HCP Strategy – ImmunologyRequisition
JR000015699 Senior Director, HCP Strategy – Immunology (Open)Location
Bridgewater, NJAdditional Locations
Job Description Summary
The Senior Director, HCP Strategy will serve as the strategic lead for TA and indication-level HCP engagement strategy, and scientific storytelling across a multi-indication immunology portfolio. In this role, you’ll define the “what and why” of HCP strategy - market positioning, segmentation, value messaging, and field activation. This role will have 3-4 direct reports who will be focused on P2P and Field promotion.Job Description
Key Responsibilities
Lead TA/indication-level HCP strategy for all approved and emerging indications. Define clear indication positioning, customer segmentation, and messaging frameworks that align to clinical data and access realities.
Translate clinical and market insights into actionable commercial strategies — balancing brand-level cohesion with TA/indication-level differentiation.
Own the HCP strategic engagement roadmap — from positioning to call-to-action — ensuring clarity, focus, and differentiation in every HCP touchpoint.
Partner with Field Leadership to strengthen executional excellence, including message flow, call quality, and account-level customization.
Drive insight-to-action cycles using call data, CRM analytics, and field feedback loops.
Ensure the HCP experience connects seamlessly with the patient journey for unified storytelling.
Lead effective MLR/PRC engagement and pre-alignment strategies to translate complex clinical data into compelling, compliant promotional narratives.
Collaborate with Medical Affairs to integrate new data, evolving science, and emerging insights into educational content.
Drive cross-functional alignment across cross functional teams including Medical, Access, Field, and Analytics
Act as the HCP strategic counterpart to the Omnichannel (HCP + Patient) Marketing Lead, ensuring brand strategy informs journey design and content orchestration.
Qualifications
Bachelor’s degree required; advanced degree or MBA preferred.
12+ years in pharmaceutical or biotech marketing, with leadership experience across HCP strategy, field promotion, and digital innovation.
Demonstrated success leading multi-indication or lifecycle brands, preferably in immunology, specialty, or rare disease.
Deep understanding of HCP engagement models, market access landscape and distribution channels
Has experience leading teams and managing direct reports
Proven experience collaborating with Omnichannel or Integrated Marketing functions to align strategy and execution.
Strong track record in peer-to-peer programming and field readiness.
Excellent communication, influence, and executive presence skills.
Cultural Attributes
Leads with tact and influence — demonstrates judgment, composure, and balance under pressure; communicates with clarity and respect even amid differing viewpoints.
Acts with scientific integrity and patient-first focus in every decision.
Keenova offers employees a Total Rewards package which includes competitive pay and benefits. To learn more about our Total Rewards benefits please visit: Keenova Careers | Serve and Grow with Purpose | Keenova
The expected base pay range for this position is $230K - $267K. Please note that base pay offered may vary depending on factors including job-related knowledge, skills, and experience.
This position is eligible for a bonus in accordance with the terms of the applicable program. Bonuses are awarded at the Company’s discretion.
Disclaimer: The above statements are intended to describe the general nature and level of work performed by employees assigned to this job. They are not intended to be an exhaustive list of all duties, responsibilities, and qualifications. Management reserves the right to change or modify such duties as required.
#LI-MR1 and #LI-HYBRID
At Keenova, we believe that no one should be alone in their pursuit of better health. This purpose drives us as we pair quality therapeutics with human support—showing up in big moments and small to help patients find comfort and confidence.
We bring deep expertise and resolve to every therapeutic area we serve, including immunology, urology, men’s health, orthopedics, critical care, and pediatric endocrinology. We work with patients, care partners, and physicians to help them navigate healthcare system complexity and access therapies that make a meaningful difference.
We are Keenova—keen to solve, keen to serve. Learn more at www.keenova.com.
