Job Description Summary:

Position Title: Senior Director, Franchise Leadership – Swire 

Department: Franchise Leadership, Mountain Arctic Pacific USA (aka Swire & Mainstream)  

Reports To: Franchise Vice President, MAP USA 

 

Location: Salt Lake City, Utah

The Senior Director of Franchise Leadership – Swire is responsible for strategic oversight, franchise leadership, and business performance across the Swire geography. Reporting to the Franchise Vice President, MAP USA, this leader leads a team of direct reports located across the geography. The role aligns Swire and KO priorities to deliver the Annual Business Plan (ABP), driving topline, share, volume, and other key objectives across the total KO portfolio. Responsibilities include direct people management, team capability development, proactive execution with the bottling partner, performance forecasting and planning adjustments, execution of controllables, and cross-functional stewardship to ensure support needs are met. 

 

This is an exceptional opportunity for a dynamic leader to further Coca-Cola's growth and reputation across the Swire geography, leading a geographically dispersed team and embodying the company’s values and commitment to excellence. 

 

What You’ll Do for Us 

 

1. Strategic Leadership: 

   - Lead the development and implementation of corporate and MAP USA priorities into aligned geographic plans and team objectives. 

   - Drive and support Swire strategies for topline, share, volume, and other key objectives across the total KO portfolio. 

 

2. Performance Management: 

   - Establish business performance metrics and lead consolidated forecasting and business reviews across the Swire geography, aligning team actions and adjusting plans as necessary to meet objectives. 

   - Analyze market trends, consumer insights, and competitor activities to inform strategies and optimize performance. 

 

3. Operational Execution:   

   - Lead execution through the geographically dispersed franchise team and Swire partners, ensuring clear ownership of execution controllables and consistent follow-through across markets. 

   - Identify gaps in performance and implement corrective actions with urgency as needed. 

 

4. Stewardship and Support Function Leadership: 

   - Ensure the acceleration of key support functions, facilitating collaboration and engagement among cross-functional teams. 

   - Provide leadership in ensuring that all support functions have the necessary resources and guidance to meet their objectives. 

 

5. Relationship Building:   

   - Cultivate strong relationships with Swire leadership, MAP USA stakeholders, and cross-functional partners to drive alignment and cooperation across the geography. 

   - Represent Coca-Cola values in all interactions, promoting transparency, integrity, and ethical leadership. 

 

6. Innovation and Continuous Improvement:   

   - Encourage and pioneer innovative approaches to franchise leadership and operations. 

   - Promote a culture of continuous learning, shared best practices, and improvement across the Swire geography. 

 

7. People Leadership and Team Development: 

   - Directly manage a team with members located across the Swire geography, establishing clear roles, geographic accountabilities, priorities, and individual objectives aligned with the overall business plan. 

   - Own goal setting, regular coaching and feedback, performance reviews, and individual development plans for direct reports; build franchise leadership capabilities and support talent and succession planning. 

   - Build a connected, inclusive, and accountable team through regular one-to-one discussions, virtual team routines, and in-market engagement; balance workloads and coordinate execution across locations. 

 

8. Other projects tied to strategic priorities as may be identified according to business need. 

 

Requirements & Qualifications 

 

- Bachelor’s degree in business administration, Marketing, or related field; MBA preferred. 

- Minimum of 10 years of experience in franchise operations or a similar leadership role within the CPG industry. 

- Demonstrated experience directly managing and developing teams across multiple geographic locations, including goal setting, coaching, performance management, and talent development. 

- Proven track record of delivering strategic objectives related to topline, share, and volume. 

- Strong analytical, forecasting, and strategic planning skills. 

- Excellent interpersonal, communication, and leadership skills. 

- Ability to work effectively in a fast-paced environment and adapt to changing circumstances. 

 

Values & Behaviors Expected: 

 

- Leadership & Integrity: Demonstrate ethical leadership and integrity in all business dealings. 

- Collaboration: Foster teamwork and collaboration across functions and territories. 

- Diversity & Inclusion: Champion a culture of respect for diversity and inclusion. 

- Innovation: Encourage innovation and forward-thinking solutions. 

- Accountability: Take ownership and accountability for results and actions. 

 

 

What We’ll Do for You 

• Enable you to lead complex system initiatives that reshape how Coca‑Cola competes in market and builds future growth capabilities across our bottling partners. 

• Provide scope to apply transformation leadership that bridges strategic thinking and market execution within a collaborative, growth-oriented environment. 

• Offer opportunities to build and enhance system capabilities that make our franchise network more agile, data-enabled, and efficient. 

• Support your development as a transformation leader through exposure to regional and enterprise-level challenges that strengthen long-term business readiness. 

All persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form (Form I-9) upon hire.

Skills:

Act as a Change Agent, Annual Business Planning, Apply an Enterprise Mindset, Business Insights, Business Planning, Channel Management, Develop Talent, Digital Collaboration, Envision the Future, Execution Excellence, Foster Innovation, Influence Across the Network, Make Courageous Choices, Negotiation, organization, Prioritization, Thrive in Ambiguity

Pay Range:

United States: 174,000 - 204,000 USD

Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.

Annual Incentive Reference Value Percentage:

30

Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.

Location(s):

United States of America

City/Cities:

Draper

Travel Required:

26% - 50%

Relocation Provided:

Yes

Job Posting End Date:

November 5, 2026

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.