About this Senior Digital Analytics Engineer role at The Economist Group
Who we are
Since 1843, The Economist Group has championed independence, excellence and openness, helping people understand and tackle the critical challenges shaping the world. Today, we are building on that legacy as a global media and information-services company powered by digital innovation, analytical rigour and evidence-based insight.
Across our three businesses -The Economist, Economist Enterprise and Economist Education - we deliver trusted analysis and insights to individuals and organisations in more than 170 countries. United by a shared purpose to drive progress, we empower decision-makers to make sense of change and chart a course through an increasingly complex world.
As a colleague, you will be part of a culture that values ideas, encourages ownership and holds itself to high standards. We invest in people who are curious, thoughtful and adaptable, whether they are launching new products, reporting on global events or harnessing emerging technologies such as AI to improve how we work. Here, fresh thinking is taken seriously, ambition is matched by integrity, and great work is recognised. Working across disciplines, geographies and perspectives, we are united by a commitment to innovation, excellence and creating meaningful impact.
Want to discover more about life at The Economist Group? Follow @EconomistCareers on Instagram to discover the people, stories and opportunities that make TEG unique.
Senior Digital Analytics engineer will be a developer on our Digital Analytics and mobile platform. Being well versed in javascript with a good understanding of Digital Analytics. Embedded within an excellent, highly collaborative and supportive data, research and insights focused team. You will support and grow the data and insights domain within the Economist Group
How you will contribute in this role:
- You’ll audit, build and customise Amplitude Analytics and Tealium based implementations, as well as Google Tag Manager. This includes coding, configuring, reporting, and internal training.
- You’ll have interactions with stakeholders to capture tracking requirements and translate that into Technical Specifications documents for implementation
- You’ll audit existing analytics and tag manager implementations, write measurement strategy documents, configure tracking and visualize data for various clients.
- You’ll configure data integrations across various marketing and analytics platforms using tools
- You’ll build data workflows and store data in BigQuery (Google Cloud), and query the data (if needed) to answer the most burning business questions.
What we’re looking for:
- Strong evidence of hands on javascript experience
- Experience in working with both manual and tag management analytics implementations and common troubleshooting tools, including Developer Tools, Tag Assistant, or GA Debug. Managing the Google Tag Manager, Tealium and Amplitude Analytics events and integrations
- Knowledge of Web markup and front-end Web development in HTML5, CSS3, JavaScript, DOM
- Experience with analytics strategies across multiple sites and apps, diverse platforms, and high-traffic sites preferred
- Have the technical and communication skills to clearly communicate the processes and tasks to make full use of tag management and tags and communicate with developers in a meaningful way.
- Leading the marketing integrations with ad platforms, external partners and internal tools
- Experience architecting, designing, and implementing data within a data layer
- Ability to manage the marketing tech stack including API integrations, Marketing
- Landing pages, Attribution platform and Marketing Pixels
- Hands-on experience in Google Ads and Facebook Ads platform will be an added advantage.
- Working understanding of attribution platforms like Branch or Appsflyer will be an added benefit
- Understanding of data privacy regulations, such as GDPR and CCPA, and their
impact on data collection and reporting. - Experience in working with AB Testing tools like Optimizely, Adobe Target etc would be an added advantage
- Knowledge of general Web best practices in SEM, SEO, and UX
- Knowledge of web development frameworks and server-side coding will be an added advantage
DESIRED QUALIFICATIONS :
1. Has a B.Tech /B.E/MCA from a reputed institution.
2. 4+ years of experience with tag management systems like GTM, DTM, and Tealium.
3. 4+ years of experience implementing and using web analytics tools such as Adobe
Analytics (Omniture), Google Analytics or Amplitude Analytics
4. 2+ years of experience implementing 3rd party tracking tools (Doubleclick, Adwords,
Comscore, etc.)
Our tech stack:
● Amplitude
● Google Analytics
● Tealium
● Google Tag Manager
● Big Query
● Parse.ly
● Marketing platforms such as Meta, LinkedIn, Outbrain and more
● Server side tracking
● Jira, Confluence, Snowflake
#LI-Hybrid
Working Arrangements
The majority of our roles operate on a hybrid working pattern, with 3+ days office attendance required.
AI usage for your application
We are an innovative organisation that encourages the use of technology. We recognise that candidates may utilise AI tools to support with their job application process. However, it is essential that all information you provide truthfully and accurately reflects your own experience, skills, and qualifications.
What we offer
Our benefits package is designed to support your wellbeing, growth, and work-life balance. It includes a highly competitive pension or 401(k) plan, private health insurance, and 24/7 access to counselling and wellbeing resources through our Employee Assistance Program.
We also offer a range of lifestyle benefits, including our Work From Anywhere program, which allows you to work from any location where you have the legal right to do so for up to 25 days per year. In addition, we provide generous annual and parental leave, as well as dedicated days off for volunteering and even for moving home.
You will also be given free access to all The Economist content, including an online subscription, our range of apps, podcasts and more.
