At the heart of everything we do is our vision to change lives every day, and our mission to grow The National Lottery responsibly and champion its impact. 

We are Allwyn UK, part of the Allwyn Entertainment Group – a multi-national lottery operator with a market-leading presence across the USA (Michigan and Illinois) and Europe, including Czech Republic, Austria, Greece, Cyprus and Italy.

While the main contribution of The National Lottery to society is through the funds to good causes, at Allwyn we put our purpose and values at the heart of everything we do.  Join us as we embark on a once-in-a-lifetime, largescale transformation journey by creating a National Lottery that delivers more money to good causes.  

We’ll talk a bit more about us further down the page, but for now – let’s talk about the role and who we’re looking for…

A bit about the role

Working within the Digital Experience Squad, this role will provide analysis and self serve reporting tools to optimise our Core journeys and identify opportunities for commercial benefit and improved customer experience.

The role interacts with several senior stakeholders in digital, product, marketing, acquisition and data.

You will help to provide greater insight and analysis into the performance of key journeys whilst exploring ways to optimise and deepen the current reporting infrastructure.

What you’ll be doing

• Deliver analysis of key digital journeys to optimise performance
• Take a proactive approach to identifying additional opportunities for growth or efficiency
• Build upon existing dashboards and create new self-serve functionality where necessary to promote data democratisation
• Provide accurate data, reporting and dashboards to key stakeholders using the tech stack available
• Convert complex data findings into valued actionable recommendations using concise language, tables, graphs and/or data visualisations
• Support analytics, digital and development teams to ensure we have the best possible data capture, tagging and reporting 
• Deliver and support the necessary BAU reporting requirements across Digital – not simply delivering data, but also providing insights & suggestions for improvement and optimisation
• Feel confident and empowered to lead change to existing systems, processes, reporting and analysis
• Be committed to staying up-to-date with industry developments, best practices, consumer experience research and new technologies
• Proposing and delivering opportunities for improvement, working with internal and external stakeholders
• Mentoring junior team members; ensuring the adopting of best practices and advanced techniques

What experience we’re looking for

• Experience delivering insight, analysis and identifying opportunities on digital products
• Direct experience of developing both ad-hoc and automated reporting structures, with demonstrable success of using this to inform business decisions (i.e. actionable insights & recommendations that help lead to increased traffic and transactions) 
• Background in digital with hands-on attitude and ability to deliver 
• Strong understanding of digital data structures, reporting and analytical techniques ,
• Knowledge of digital products across both web & app (best practice design and technical understanding an advantage)
• Awareness of the digital marketing mix and the different characteristics of online channels  
• Experience of contributing to CRO initiatives 
• Able to recognise trends and apply user behavioural insights to create hypotheses and produce data driven analysis with high business impact  
• Demonstrated expertise in SQL, with a strong focus on advanced query techniques, optimisation, and performance tuning, including proficiency in writing complex joins, subqueries, window functions, and handling large datasets efficiently
• An understanding of R or Python is also desirable 
• Awareness of tag management process and tracking using tools such as Tealium or GTM would be an advantage
• Day-to-day experience of using Piano Analytics, Google Analytics, Quantum metrics
• Ability to use planning and prioritisation tools such as Jira and Confluence 

About us

At Allwyn, we are dedicated to changing lives and growing the National Lottery responsibly, championing its positive impact on people, places, and the planet.

Innovation - We pride ourselves on it! We’re constantly looking for new ways to excite our customers, bringing new products to market to enjoy which is all supported by our responsible play values and making them accessible to all. 

Giving back – Did you know that playing the lottery generates around £30m a week for charities and good causes in the UK? Our aim is to have doubled this number by the end of the first 10-year license.

Sustainability – Our aim is to become a net zero national lottery. We have 2030 targets to decarbonise our operations and energy. We’ve already transitioned to renewable energy providers, made our London and Watford offices zero gas, and ensured our fleet consists of low-emission vehicles. In addition, we’re working with our value chain partners to develop a net zero target date.

Empowering every voice – We believe in creating a culture where everyone feels they belong, can be themselves, has access to opportunities and can thrive for the benefit of good causes.  Our diverse teams are working hard to make all parts of The National Lottery inclusive – whether people play a game in a store or online, because when everyone can play, everyone wins..

An inclusive reward offering with wellbeing at the centre

At Allwyn, inclusion is built into how we care for our people. Our benefits and policies support colleagues and their families at every stage of life and career. By prioritising wellbeing and belonging, we create a workplace where everyone feels valued, rewarded, and empowered to succeed. Our people are more than colleagues - they’re winners, driving positive change and making a real difference in communities.

Benefits

• Company Bonus Scheme
• Matched pension contributions up to 8.5%
• 26 days annual leave + 2 Life Days (and bank holidays)
• Single Private Health Cover
• Complimentary Private Medical
• Income Protection 
• Flexible Benefits – EV Scheme, Money Coach, Will Writing, Mortgage Advice, Dental and Eye Care Schemes.
• Enhanced Family Leave (Maternity, Paternity, Adoption)
• Wellness Allowance £500
• Employee Assistance Programme
• Discounted Health Assessments
• Volunteering Days
• Matched Funding

We are a Disability Confident Leader which means we’ve taken proactive steps to ensure our workplace is accessible and inclusive for disabled and neurodivergent colleagues and candidates. As part of this we offer an interview to disabled applicants who meet the essential requirements of the job.

If you need any assistance or adjustments to this job description or in the application process, please contact a member of the talent team at [email protected] and we’ll be happy to help.