About this Senior Creative Copywriter role at Burson
Who we are:
Burson, part of WPP, is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation.
WPP (LSE/NYSE: WPP) is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com
For more information visit bursonglobal.com and follow us on LinkedIn and Instagram.
We´re always on the lookout for spectacular talent. Currently at Burson we are looking for a Senior Creative Copywriter to join our Strategy & Creative team in Madrid or Barcelona.
What you’ll do:
- Come up with earned-first concepts, campaigns, activations and content for clients across different sectors.
- Write a lot – and well – across formats: copy, claims, manifestos, scripts, presentations and whatever else the idea requires.
- Partner closely with the Head of Strategy & Creative and our team of makers to bring creative thinking to teams and projects across the agency.
- Get involved in new business processes from the start, helping shape the creative response from the client brief all the way to the final presentation.
- Spot and develop proactive opportunities for existing clients, turning ideas into work that can be sold in and brought to life.
- Bring fresh ideas, references, creative judgment and practical solutions to the agency’s everyday work.
- Present and defend ideas with energy and conviction, both internally and with clients.
- Help us build a stronger creative culture and raise the ambition of the work across the agency.
What will contribute to your success:
- 4-6 years of experience in a creative, PR, social or integrated agency. Your exact background matters less than the quality of your thinking, writing and ideas.
- Excellent spoken and written Spanish and strong level of English.
- A real command of words combined with visual sensitivity and the ability to think beyond copy.
- Curiosity about earned media, influence and integrated communications, especially if you come from a more traditional advertising background.
- The ability to think big when the opportunity calls for it, while also finding solutions for smaller, everyday briefs.
- Confidence using AI as part of your creative process: to research, explore routes, prototype and sharpen your ideas.
- Flexibility to work across different sectors, audiences and communication challenges.
- A collaborative, low-ego approach and an appetite for working with different teams and specialisms.
- Ambition, curiosity and excitement about helping us build the next chapter of earned creativity at Burson.
*This role can also be based in Barcelona.
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You belong at Burson:
Our vision is for Burson to be the leading ‘academy company’ for creative communications professionals and emerging leaders. We provide a dynamic environment where ambitious colleagues come to elevate their skills, expand their networks, and ultimately, produce the best solutions for today’s leading brands. Our commitment to your growth is reflected in our robust benefits and people programs, which include professional development opportunities, mentorship programs with industry leaders, a vibrant and inclusive company culture fostering collaboration and innovation and packages designed to reward and retain top talent. We invest in our people because we believe their success is our success.
At Burson, we’re an agency of learn-it-alls. We recognize that the things we do best, creativity and communications, require a level of nuanced understanding. That’s why it’s imperative for us to hire extraordinarily talented people of all backgrounds and identities. Without that we can’t do the essential work of inspiring bold ideas, fostering constructive dialogue, cultivating meaningful experiences, and driving innovation and creativity for our partners. Your unique point of view—your talent—is what makes you a #BursonPerson, and it’s how we deliver exceptional results for our clients, together.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
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