Company and Vision

PlanetArt’s vision is to be the leading seller of personalized and make-on-demand products worldwide. We provide consumers with unmatched tools and content and an unparalleled end-to-end customer experience that result in high-quality, meaningful finished products and memorable celebrations of life events.

The company’s brands include the popular FreePrints and FreePrints Photobooks apps and the industry leading SimplytoImpress card and stationery site, as well as Personal Creations, CafePress and ISeeMe! Visit to learn more about our brands.

We have more than 500 team members across multiple offices, primarily in Calabasas CA, San Diego CA, Woodridge IL, Minneapolis, MN and Pleasanton, CA. We also have team members in two company-owned offices in China, as well as in Europe.

Job Overview

PlanetArt is seeking an experienced, business-minded Senior Corporate Counsel to join our legal team and provide strategic and practical legal guidance across our growing portfolio of e-commerce and direct-to-consumer brands. This position will play a key role in advising the business on a broad range of legal matters, including data privacy and protection, consumer protection, advertising and marketing compliance, commercial transactions, intellectual property, litigation, and regulatory compliance. The Senior Corporate Counsel will work closely with senior leadership and cross-functional teams, including Marketing, Creative, Technology, Product, and Operations, to support business initiatives, navigate complex legal issues, and develop practical solutions that balance legal risk with business objectives.

Reporting directly to the General Counsel, this is a highly visible, hands-on position offering significant responsibility and the opportunity to influence legal strategy across a dynamic, growing organization. The ideal candidate is a commercially astute attorney who understands the complexities of operating in a fast-paced, technology-driven e-commerce environment and can translate complex legal requirements into clear, actionable business guidance. We are looking for someone who is proactive, resourceful, comfortable working independently, and willing to roll up their sleeves to get things done. Success in this role requires strong judgment, exceptional communication skills, the ability to manage competing priorities, and a collaborative approach to working with business partners at all levels. The right candidate will thrive in an entrepreneurial, performance-driven culture where decisions move quickly, accountability is high, and the legal team is expected to be an active partner in driving the business forward.

PLEASE NOTE: Candidates must be local to or willing to relocate to the Calabasas area as we operate on a hybrid work model (3 days onsite, 2 remote)

Requirements

What You’ll Do
Key Responsibilities

• Provide practical, business-minded legal advice to cross-functional teams and monitor regulatory developments affecting the business.
• Advise on U.S. state privacy laws, including CCPA/CPRA, GDPR, CAN-SPAM, TCPA and related privacy and marketing requirements.
• Maintain and advise on privacy notices, cookie and consent practices, data processing agreements and data subject request processes.
• Conduct or support privacy impact assessments for products, advertising technology, analytics, personalization and AI features; partner with Security on incidents and breach notification.
• Advise on consumer protection, FTC advertising requirements, endorsements, reviews, pricing and promotional claims.
• Review and maintain website terms of use, terms of sale, promotional terms and other customer-facing policies.
• Draft, review and negotiate vendor, technology licensing, marketplace, payment processing, logistics, 3PL, affiliate, marketing, agency and data-sharing agreements.
• Assist in managing litigation, arbitration and regulatory inquiries involving intellectual property, privacy, consumer protection and commercial disputes, including coordination with outside counsel.
• Respond to demand letters, cease-and-desist notices, subpoenas and regulator inquiries.
• Support trademark, copyright and domain name portfolio management, including clearance, prosecution strategy and renewals with outside counsel.
• Advise on brand protection, counterfeits, marketplace takedowns, DMCA notices, user-generated content, open-source software and AI tools.
• Support acquisitions, investments and strategic partnerships through IP, privacy and commercial due diligence, transaction document review and post-acquisition integration.

What You Should Have
Skills, Qualifications, and Requirements

• Juris Doctor (J.D.) from an accredited law school and active membership in good standing of at least one U.S. state bar; ability to register as in-house counsel in California.
• 7-9 years of legal experience, including both law firm and in-house experience.
• Prior in-house legal experience with an e-commerce, direct-to-consumer or marketplace company.
• Experience with privacy and data protection, consumer protection, advertising law and commercial contracting.
• International privacy and product compliance experience, including GDPR, GPSR, PPWR and WEEE.
• Demonstrated ability to draft and negotiate e-commerce vendor agreements.
• Experience handling privacy and e-commerce litigation or disputes and working with outside counsel.
• Knowledge of trademark and copyright law, online brand protection and platform IP enforcement programs.
• Exposure to M&A transactions, including due diligence or ancillary agreements.
• Working knowledge of AI governance, open-source licensing and advertising technology data flows.
• Excellent judgment, written and verbal communication, confidentiality and ability to explain legal risk in practical business terms.
• Ability to work independently, prioritize a substantial workload, meet deadlines and personally execute legal work.

What You Can Expect
Working Conditions

• Work is performed in an office environment with low to moderate noise levels.
• Position requires regular, continuous use of a computer.
• Position requires regular sitting and standing.
• Position requires regular interaction with team members through the following methods: in-person, phone, Zoom, Slack, or email.
• May require occasional travel.
• This is a hybrid position; employees are expected to be in the office three days per week (Monday, Tuesday, and Thursday) with the option of working remotely two days (Wednesday and Friday).

Benefits

The compensation range for this position is $175,000 - $215,000 annual salary + bonus.

PlanetArt offers a comprehensive benefits package, including:

• Health, Dental, and Vision Insurance
• Life Insurance
• 401(k) with matching
• Pet Insurance
• Mental Health Benefits
• Comprehensive Time Off Program, including Vacation, Sick Days, Paid Holidays, and Floating Holidays
• Employee Product Discounts