About this Senior Content Strategist - Freelancer role at VML
Who We Are
VML is a global creative company that combines brand experience, customer experience, and commerce to create connected brands that drive growth. Guided by a Human First philosophy, VML is known for its innovative work for brands and consistently ranks among the world’s leading creative companies, including the WARC Creative 100. VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai and Singapore.
VML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel.
For more information, please visit www.vml.com and follow along on LinkedIn #WeAreVML.
VML Luxembourg
VML Luxembourg is one of the leading Amazon consulting agencies in Europe. Offering 360° services for Amazon, we have a diverse range of products and services in various sectors to ensure long-term sales growth, ranging from creating multilingual content and listings to all aspects of advertising, including sales promotion, PPC and programmatic campaigns. We are part of WPP, the world’s largest digital media agency, and manage WPP’s European Center of Excellence for Amazon (ACE) dedicated to maximising performance, driving sales and building brands on the Amazon platform.
The opportunity:
A Senior Content Strategist is required to support our Luxembourg Content Team on a freelancer basis. We are looking for someone with a strategic mindset to shape and optimise e-commerce content in a rapidly evolving search landscape for marketplaces on various markets.
Own the content strategy from audit to execution - benchmarking performance across markets, building scalable playbooks and guardrails, and leading projects, teams, and stakeholders to turn data into prioritised, measurable action.
What you’ll be doing:
- Develop clear, scalable content strategies: Build playbooks, templates, and guardrails across titles, bullets, imagery, enhanced content, Brand Story, and Store architecture to drive consistency, conversion, and seamless adoption across categories and markets.
- Lead strategic projects end-to-end: Manage deliverables, timelines, and budgets; safeguard quality and compliance across the delivery lifecycle.
- Lead audit execution that turns evidence into action: Baseline Store, Product Detail Page, and search performance across markets, score content against best practice, and convert findings into prioritised roadmaps with owners, timelines, and impact estimates.
- Turn data into action: Identify performance trends and translate findings into clear, actionable recommendations that continuously elevate content effectiveness.
- Connect the dots across disciplines: Partner with internal stakeholders and freelancer to align on priorities and next steps.
What we want from you:
- Proven experience as a Content/Brand Strategist or a similar role
- Familiarity with the e-commerce ecosystem and major marketplaces such as Amazon and Walmart
- Strong command of English, for collaboration with our international team
- Data literacy: comfortable reading simple performance metrics and turning them into next steps
- Hands-on experience with content strategy and SEO, plus an understanding of GEO principles for AI-powered search
- Attention to detail and quality assurance
- Good knowledge of Microsoft Office
- University/college degree (preferably in marketing, communication, or a related field)
If you know some of this, even better:
- Knowledge of additional EU languages welcome
- Understanding of Amazon Advertising
What we can offer you:
Alongside the opportunity to work with some of the most exciting brands around the world, we’ll also prioritise your career development and help you grow your skills. We’ll empower you to make a difference, allow you to be yourself, and respect who you are.
AT VML
Our Enterprise Solutions division houses strategic consultants, creative and technical architects and skilled developers and operators that together help some of the world’s leading organisations to deliver outstanding digital experiences across all major routes to market worldwide: marketplaces, online retailers, D2C, B2B and social platforms. With over 4,200 experts in 55 operational centres across 34 countries, our capabilities span the entire buying journey from customer acquisition, through engagement, to conversion and loyalty, driving multi-channel growth for world-leading brands.
We work with some of the most exciting brands such as The Coca-Cola Company, EY, Bosch, Unilever, Ford, DFS, Mercedes-Benz, Johnson & Johnson, Nestlé, Sainsbury’s, Selfridges, Shell and Tiffany & Co. We’ve built over 500 platforms for brands and retailers and generate in excess of $29bn annually for our clients and work with over 50 strategic partners including Adobe, SAP, Salesforce, HCL, Shopify, Sitecore, BigCommerce, commerce tools and Acquia. Our reputation is based on our people, and we believe we have some of the best in the business.
As our business grows internationally, we’re looking for new people to join us on our journey to inspire and take a key role in shaping some of the best commerce solutions, services, and websites in the world. Working as a team, no problem is insurmountable; we share in our client’s successes and believe that anyone can show creative bravery no matter what their role is in the team.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
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