About this Senior Card product manager role at Binance
Binance · Hybrid · Asia
Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.
We're looking for a Senior Card Product Manager to own the end-to-end development and launch of crypto card products across multiple new markets (0→1), while driving growth of card products in existing markets. You'll lead partner integrations, navigate country-specific and global regulatory landscapes, and ship world-class card experiences - all within a fast-moving, globally distributed remote team.
This role demands a self-starter who thrives with autonomy, proactively identifies and solves problems, and is comfortable collaborating with colleagues across different time zones.
Responsibilities:
- Define and own the card product roadmap across multiple markets with key milestones, dependencies, and success metrics aligned to business objectives.
- Conduct market research and competitive analysis to understand market landscapes and benchmark against competitors including fintechs; ensure product's competitive edge and identify improvement opportunities.
- Lead the full product lifecycle - from discovery through development, launch, and continuous monitoring and iteration - ensuring product and business OKRs are met.
- Collaborate cross-functionally with Engineering, QA, BD, Finance, Risk, Compliance, Legal, Growth, and Marketing to deliver on time in a fast-paced environment; align stakeholders on priorities, MVP scope, and phased rollout plans.
- Coordinate partner integrations across markets with BD and technical teams; review and interpret partner API documentation to assess feasibility and bridge business-engineering communication.
- Deliver detailed PRD requirements and interactive designs with considerations of edge-case coverage, technical feasibility and implementation plans.
- Create wireframes, user flows, and sequence diagrams to communicate product intent effectively.
- Design end-to-end card journeys - issuance, activation, authorization, top-up, rewards, campaigns, disputes - tailored to each market.
- Coordinate across time zones with clear communication, well-documented decisions, and thorough follow-through.
- Optimise product performance dashboard and KPIs tracking, perform in-depth data analysis to identify trends, diagnose issues, and drive improvements using data and AI.
Requirements:
- 5+ years of card product management experience in card issuing; hands-on involvement launching card programs in multiple markets appreciated. 0→1 experience strongly preferred.
- Self-driven, proactive, and high-agency - identifies problems, proposes solutions, and drives them forward independently; with the aspiration to create and manage a best-in-class crypto card product.
- Thrives in a fast-paced, remote-first environment across multiple time zones; strong async communication and documentation skills.
- Excellent stakeholder management - able to influence without authority and align diverse teams.
- Proven ability to manage a card portfolio toward positive P&L and strong penetration among active users.
- Understanding of different card processes: authorization, clearing, settlement, reconciliation, chargebacks, BIN management, tokenization, and card lifecycle.
- Good understanding of risk and card compliance frameworks, card scheme rules, and regulatory nuances across jurisdictions.
- Strong product design skills - wireframes, sequence diagrams, PRDs, and well-structured user stories.
- Able to read and interpret API documentation to evaluate integrations and communicate requirements to engineering.
- Comfortable with BI tools; SQL proficiency is a strong plus.
- Experience with virtual cards, Apple Pay / Google Pay tokenization, or card-as-a-service platforms.
- Familiarity with multi-currency wallets and cross-border payment flows.
- Familiarity with crypto/fintech ecosystems (on/off-ramp, stablecoin settlement, crypto-to-fiat).
- Prior experience at a crypto exchange, neobank, or embedded finance company.
Nice to have:
Why Binance
• Shape the future with the world’s leading blockchain ecosystem
• Collaborate with world-class talent in a user-centric global organization with a flat structure
• Tackle unique, fast-paced projects with autonomy in an innovative environment
• Thrive in a results-driven workplace with opportunities for career growth and continuous learning
• Competitive salary and company benefits
• Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)
Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.
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