About this Senior Brand Copywriter role at Hometap
Here at Hometap, we’re collaborative, passionate, and always ready to roll up our sleeves to create solutions that help people get more out of homeownership — and out of life. Our first product, a home equity investment, gives homeowners the opportunity to quickly access the equity they’ve built in their home to pay for what’s most important to them, from handling debt to finally making much-needed renovations, without taking on debt.
We work hard, and have some fun along the way, too. You don’t have to take our word for it: The Boston Globe and Forbes have recognized us as a great place to work, and we’ve been honored for our commitment to innovation in the fintech space by Inc., HousingWire, and more!
In case you need any more convincing, we also provide competitive compensation, healthcare coverage, generous PTO, a meaningful equity package, and a strong culture with plenty of opportunities for team-building and camaraderie.
Who you are
As our Senior Brand Copywriter, you will act as a creative and brand stakeholder across the organization and use language to communicate our brand story and drive new business. You’ll work closely with our Marketing, People Ops, and Legal teams to gather relevant information, and business requirements, collaborate and strengthen our brand voice, and bring creative solutions to market across paid, owned, and internal channels through content (blogs, emails, social media posts, video. etc.) and ads (social media ads, SEM, audio, video, etc).
What you'll do
- Creating compelling, strategic copy, with the goal of reaching and engaging homeowners, creating awareness, educating stakeholders, and generating leads
- The development of a broad range of materials driven by your superior writing ability across multiple platforms, use cases and personas
- Understanding and adhering to established brand guidelines and copy style guidelines; helping build and shape future iterations
- Collaborating with other creative team members to concept ideas and deliver solutions that work holistically to tell a story
- Creatively bringing to life various initiatives, while ensuring that all materials we produce are consistent with our brand
- Exploring several viable options and walking creative leaders and stakeholders through thinking to support creative decision-making
- Owning the copy (and flexing as needed) throughout the entire creative process, through design to final product
- Collaboration and information gathering across a broad range of stakeholders including marketing, design, product, legal, and underwriting
- Researching and becoming an expert in the consumer finance industry, specifically within the home equity lending and investment space
- Working cross-functionally to plan, execute and track brand marketing initiatives and campaigns
- Working in alignment with creative direction provided by the Associate Creative Director, Creative Director, or Head of Brand Marketing
What you bring
- 7-10 years experience, specifically with B2C copywriting environments, either agency or in-house
- Experience collaborating closely with art direction/design counterparts
- Experience writing copy across web, ads, product, email, video and more
- Experience utilizing AI across the creative process and applying human judgment to AI-generated outputs
- Ability to use language effectively to drive business results
- Strong presentation skills
- Strong understanding of how to work from a strategic brief
- Autonomous, ability to produce results with limited oversight
- Willingness to internalize and incorporate feedback from creative leadership and the broader marketing team
- Technical background not required, but ability to write technically
- A strong portfolio to support your work - required to be considered for this position
- Bonus Points: Experience working for a startup and/or consumer finance company
The salary range for this role is $110,000 - $120,000, depending on your experience, skills, location, and other factors. You’ll also receive meaningful equity, so you can share in our growth and success. We offer generous medical, dental, and vision coverage, a work-from-home stipend, parental leave, and plenty of paid time off to recharge.
Hometap is an equal opportunity employer. We provide employment opportunities regardless of race, age, color, religion, sex, sexual orientation, gender, gender identity, gender expression, genetic information, national origin, pregnancy, marital, veteran, or disability status. If there is an accommodation that would support your ability to apply and interview with Hometap, please let us know by emailing [email protected].
