About this Senior Account Executive - Health & Wellness role at Burson
Who we are:
Burson, part of WPP, is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation.
WPP (LSE/NYSE: WPP) is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com
For more information visit bursonglobal.com and follow us on LinkedIn and Instagram.
More about the role:
Burson is seeking a Senior Account Executive to join our award winning, best in class, Health & Wellness team in New York. This is an exciting opportunity for a communications professional with experience in healthcare, pharmaceutical, biotech, or wellness communications who is eager to play a meaningful role on integrated client accounts.
As a Senior Account Executive, you will serve as a key day-to-day contributor across multiple client engagements, helping to drive strategic communications programs, media relations initiatives, digital and social campaigns, disease awareness efforts, thought leadership programs, corporate communications activities, and product communications initiatives. You will partner closely with account leaders and cross-functional teams across earned media, digital, creative, strategy, analytics, influencer engagement, and paid media to deliver work that advances client business objectives.
The ideal candidate is a highly organized self-starter with strong writing skills, media relations experience, a passion for healthcare communications, and the ability to thrive in a fast-paced agency environment. This role offers significant opportunities for growth, increased client exposure, and leadership development within one of the industry's leading healthcare communications practices.
What you'll do:
- Manage day-to-day account activities and serve as a trusted team member across multiple health and wellness clients.
- Develop strategic communications materials, including press releases, media pitches, messaging documents, FAQs, briefing materials, executive communications, and social content.
- Build and maintain relationships with healthcare, pharmaceutical, trade, business, and consumer media.
- Support media outreach efforts and assist in securing impactful earned media opportunities.
- Monitor industry news, market trends, competitive activity, and stakeholder developments to provide actionable insights.
- Coordinate integrated campaigns across earned, owned, social, digital, and influencer channels.
- Participate in client meetings and contribute thoughtful recommendations that support business objectives.
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Manage timelines and workflows associated with Medical, Legal, and Regulatory (MLR) review processes.
- Mentor and support junior team members, helping foster a collaborative and high-performing team culture.
- Contribute to new business opportunities, research efforts, and agency growth initiatives.
Experience that contributes to success:
- 3+ years of experience in public relations, communications, integrated marketing, or healthcare communications.
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Experience supporting product communications, disease awareness, corporate communications, or advocacy programs within regulated healthcare environments.
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Working knowledge of pharmaceutical Medical, Legal, and Regulatory (MLR) review processes and the ability to manage projects through approval workflows.
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Experience using Veeva PromoMats (or similar pharmaceutical content review and approval platforms) to support material submission, routing, review, and approval processes.
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Understanding of FDA regulations and healthcare industry compliance considerations as they relate to communications and marketing activities.
- Experience supporting healthcare, pharmaceutical, biotech, wellness, medical device, or patient advocacy clients.
- Strong writing and editing skills with the ability to adapt content for multiple audiences (patients, caregivers, consumers, HCPs) and channels.
- Understanding of the healthcare landscape, including pharmaceutical communications, disease awareness campaigns, and stakeholder engagement.
- Experience supporting integrated campaigns that incorporate earned media, digital, social, and content strategy.
- Strong organizational skills with the ability to manage multiple priorities in a fast-paced environment.
- Proven ability to work collaboratively across teams and build strong relationships with clients and colleagues.
- Media relations experience and familiarity with healthcare media landscapes are a plus.
- Bachelor's degree in Communications, Public Relations, Journalism, Marketing, Life Sciences, or a related field.
- Desire to work in a diverse and inclusive organization as an active participant in culture initiatives, training opportunities and employee resource groups.
#LI-DG1
Burson is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package; click here for more details: https://mybenefits.wpp.com/public/welcome.
You belong at Burson:
Our vision is for Burson to be the leading ‘academy company’ for creative communications professionals and emerging leaders. We provide a dynamic environment where ambitious colleagues come to elevate their skills, expand their networks, and ultimately, produce the best solutions for today’s leading brands. Our commitment to your growth is reflected in our robust benefits and people programs, which include professional development opportunities, mentorship programs with industry leaders, a vibrant and inclusive company culture fostering collaboration and innovation and packages designed to reward and retain top talent. We invest in our people because we believe their success is our success.
At Burson, we’re an agency of learn-it-alls. We recognize that the things we do best, creativity and communications, require a level of nuanced understanding. That’s why it’s imperative for us to hire extraordinarily talented people of all backgrounds and identities. Without that we can’t do the essential work of inspiring bold ideas, fostering constructive dialogue, cultivating meaningful experiences, and driving innovation and creativity for our partners. Your unique point of view—your talent—is what makes you a #BursonPerson, and it’s how we deliver exceptional results for our clients, together.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
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