About this Scaled Customer Engagement Manager (9-month contract) role at Pointclickcare
Key Responsibilities
- Deliver scaled programs end to end: Owns the build and delivery of assigned digital programs (e.g., segment-specific Customer Success Monthly Digests, onboarding/adoption journeys, renewal, risk-mitigation campaigns, and Digital Customer Success Reviews) using Gainsight Journey Orchestrator and Pendo Orchestrate; adapts content to customer segment, maturity, and use case.
- Use data to target and optimize: Analyzes usage, health, and engagement data to identify trends or red flags; uses segmentation and automation to trigger the right engagement at the right time; A/B tests and adjusts content; builds custom dashboards to track program KPIs.
- Engage customers one-to-many: Helps plan and present digital customer events (user groups, webinars, office hours, and training sessions); creates and maintains digital content (articles, guides, videos) that explains core workflows and solution value in customer terms.
- Collaborate cross-functionally and advocate for customers: Coordinates with CSMs, Marketing, Product, Support, and Sales to align messaging and timing; shares customer feedback and themes back to Product and Marketing; documents program objectives, outcomes, and next steps.
- Continuous improvement: Experiments with new approaches on a small scale (including AI-assisted content and personalization), shares results with the team, and recommends better practices or tools that streamline workflows.
Minimum
- 3+ years in Customer Success, Account Management, Customer Marketing, Customer Education, or a related customer-facing SaaS role
- Experience designing or executing one-to-many programs (email campaigns, webinars, in-app messaging, or community)
- Strong written communication; able to tailor messages to different audiences and roles
- Working proficiency with CRM / CS platforms (Salesforce, Gainsight, or similar) and Excel-based data analysis
- Ability to interpret product usage and engagement data to drive action
- Strong organization and project management across multiple concurrent programs and deadlines
- Excellent presentation skills
Preferred
- Hands-on experience with Gainsight Journey Orchestrator, Pendo Orchestrate, or similar digital engagement tools
- Experience in healthcare technology, post-acute, senior living, or acute/payer markets
- Experience using AI tools to personalize communications and scale engagement
- Basic HTML/email-builder or design skills