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About this Salesforce Business Consultant role at Horizontal Digital

Horizontal Digital · Onsite · Dubai, Dubai, United Arab Emirates

Salesforce Business Consultant

At Horizontal Digital, we hold ourselves to one key belief: You’re only as good as your worst customer experience. This mantra is what drives our digital consultancy to think beyond the easy answers and instead create websites, apps, portals and other experiences that solve customer needs for Fortune 500 companies in intuitive and empathetic ways. And we make this lofty standard a reality by fusing strategy, data, design and technology together to arrive at solutions that set the bar higher for everyone.

We use these values to fuel superior results:

Lock arms

We forge relationships that make our impact 1,000x stronger. This means working across departments and engaging both our clients and our communities to deliver the greatest good.

Show hustle

We’re not ones to sit on our hands and wait. Instead, we anticipate opportunities, collectively roll up our sleeves and find ways to execute the exceptional.

Embrace change

From new technologies to workplace philosophies, we welcome the unexpected and constantly anticipate what’s next.

Elevate empathy

We listen before we take action. This means understanding a variety of perspectives and holding ourselves to a higher standard of accountability.

Never settle

We motivate each other to push past the easy answers and collectively arrive at bigger, more inspiring ideas.

But enough about us. Let’s talk about you.

As a Salesforce Business Consultant, you will operate at the intersection of business consulting, process architecture and Salesforce solution design, leading clients from abstract business vision to structured, implementable requirements and ensuring alignment between business objectives and Salesforce capabilities. You will play a critical role in shaping enterprise-wide process transformations, defining business architectures and enabling scalable Salesforce programs across multiple clouds. This role needs a client-facing consulting professional with exceptional communication skills, deep industry understanding and strong process modelling skills (BPMN) to drive measurable business outcomes.

What you’ll do:

Business Architecture & Requirements Engineering

  • Lead structured discovery and stakeholder workshops to define business objectives, pain points, and transformation opportunities.
  • Translate business intent into capability models, BPMN process architectures, epics, and user stories.
  • Define future-state operating models and end-to-end process designs aligned to Salesforce best practices.
  • Own requirements lifecycle management from ideation to backlog refinement, prioritization, and acceptance criteria.
  • Ensure end-to-end traceability from business outcomes to solution design and delivery.

Salesforce Functional Solutioning

  • Partner with Technical Architects and delivery teams to translate requirements into robust, multi-cloud solutions.
  • Enforce platform best practices, design guardrails, and industry standards.
  • Oversee functional validation, UAT strategy, and business acceptance to ensure alignment with intended outcomes.

Strategic Consulting & Roadmap Delivery

  • Develop capability roadmaps, transformation blueprints, and prioritization frameworks aligned to client strategy.
  • Advise on CRM maturity, process optimization, and customer experience transformation.
  • Define business cases and value realization frameworks with clear linkage to KPIs and outcomes.
  • Support target operating model (TOM) definition and governance structures for scalable adoption.

Account Growth & Pre-Sales Support

  • Act as a trusted advisor to business stakeholders, driving value-led conversations and continuous improvement.
  • Support pre-sales, solution shaping, and proposal development with strong functional context.
  • Contribute to solution narratives and executive storytelling aligned to business outcomes.
  • Identify expansion opportunities, cross-cloud use cases, and process-led transformation initiatives.

Team & Practice Enablement

  • Contribute to practice assets, accelerators, and delivery frameworks.
  • Drive adoption of structured methodologies (BPMN, capability modelling, backlog governance).
  • Support internal enablement on industry trends, Salesforce innovations, and functional patterns.

Who you are:

  • A consulting-led business professional with strong domain understanding and executive presence.
  • An exceptional communicator who makes clients feel heard, comfortable engaging C-level stakeholders and translating strategy into executable solutions.
  • Able to operate across strategy, functional design, and delivery governance.
  • Structured, outcome-oriented, and skilled at simplifying complex business problems.
  • Proactive and entrepreneurial, with a focus on long-term client value and growth.

What you bring: 

  • 8+ years of experience as a Business Architect, Functional Lead, or Senior Consultant in Salesforce or digital transformation programs.
  • Strong client-facing experience, leading workshops, stakeholder alignment, and requirements definition.
  • Expertise in business process modelling (BPMN) and requirements engineering.
  • Experience with enterprise CRM platforms such as Salesforce, Microsoft Dynamics or Oracle CRM.
  • Proven delivery of functional artifacts (process maps, capability models, solution blueprints).
  • Nice to have: solid understanding of Salesforce platform capabilities and design trade-offs (configuration vs. customization).
  • Nice to have: experience across core Salesforce clouds (Sales, Service, Experience; exposure to Commerce/Revenue/Data Cloud is a plus).
  • Candidates with one or more of Salesforce consultant certificates (Sales, Service, Experience, Commerce, Revenue etc) are preferred.

Our UAE Benefits include:

  • 22 working days holiday
  • Comprehensive medical insurance plan for employee and spouse and children
  • Visa for employee and spouse and children
  • Annual return flight to home country for self
  • Flexible office times and working from home twice per week
  • Remote working from a place of your choice for 2 weeks a year
  • Free snacks and drinks in the office

Application Tips

To help us review your application as smoothly as possible, we recommend submitting a clear, ATS-friendly CV using a simple format and standard headings such as Experience, Skills, and Education. Avoid complex layouts or graphics so your experience is captured accurately.

If you're unsure how to make your CV ATS-friendly, this guide provides helpful practical tips:

https://www.myperfectresume.com/career-center/resumes/how-to/ats-friendly

The above description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

AI in our recruitment process: We use AI-powered tools to support aspects of our recruitment process, including application screening. AI does not make final hiring decisions; candidates remain subject to human review and assessment by our Talent Acquisition and hiring teams.

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About Horizontal Digital

Horizontal Digital is an experience-forward consultancy that builds exceptional website, mobile, ecommerce and portal experiences that meet customers with the right message, at the right moment. We deliver on this promise by fusing every digital touchpoint with customer data from sales, service, ecommerce and marketing programs we design and implement. Our unwavering focus on delivering meaningful digital experiences at every touchpoint has allowed us to successfully solve complex challenges for some of the world's most recognizable brands.

See all jobs at Horizontal Digital →

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