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About this Sales Development Representative role at Sprinklr

Sprinklr · Onsite · Spain - Madrid

Sprinklr is the definitive, AI-native platform for Unified Customer Experience Management (Unified-CXM), empowering brands to deliver extraordinary experiences at scale — across every customer touchpoint. 

By combining human instinct with the speed and efficiency of AI, Sprinklr helps brands earn trust and loyalty through personalized, seamless, and efficient customer interactions. Sprinklr’s unified platform provides powerful solutions for every customer-facing team — spanning social media management, marketing, advertising, customer feedback, and omnichannel contact center management — enabling enterprises to unify data, break down silos, and act on real-time insights. 

Today, 1,900+ enterprises and 60% of the Fortune 100 rely on Sprinklr to help them deliver consistent, trusted customer experiences worldwide. 

Job Description

We are seeking a high-performing Sales Development Representative (SDR) to join our Inside Sales organisation. This is a strategically aligned role for individuals who want to contribute beyond traditional top-of-funnel activity and play a meaningful role in driving pipeline quality, deal progression, and revenue outcomes. 

As an SDR, you will operate as an integral part of a pod, partnering closely with your Account Executive (AE) and cross-functional teams, including Solutions Consultants and Customer Success to identify, develop, and progress both new logo and expansion opportunities within enterprise accounts. 


What you’ll do 

Drive high-quality pipeline creation 

Generate new business opportunities through targeted, insight-led outreach across multiple channels. Drive pipeline across both net-new logo acquisition and existing account expansion, with a focus on opportunities that convert, progress efficiently, and deliver long-term value. 
Confidently engage senior decision-makers (VP level and above) and book high-quality meetings by leading with relevance, insight, and clear commercial value. 

Partner closely with Account Executives 

Align on account strategy across new logo and expansion motions, including opportunity development and deal progression. Operate as a true extension of your AE, contributing to how opportunities are shaped, qualified, and advanced throughout the sales cycle. 

Collaborate across the pod 

Work closely with Solutions Consultants, Customer Success, and other stakeholders to strengthen deal strategy, improve qualification, and maximise opportunity potential - particularly within complex, multi-threaded enterprise accounts. 

Support new logo acquisition and account expansion 

Prospect into new enterprise accounts while also unlocking growth within existing customers by building relationships across the organisation, identifying whitespace opportunities, and understanding evolving business priorities. 

Take an ownership-led approach 

Proactively identify opportunities, bring forward ideas, and take initiative in driving activity and outcomes - rather than relying on direction. 

Build strong, credible senior relationships 

Engage VP+ and C-level stakeholders with confidence, earning trust through thoughtful, value-led conversations that demonstrate a strong understanding of their objectives, challenges, and strategic priorities. 

Continuously optimise performance 

Analyse pipeline quality, conversion rates, and engagement effectiveness to refine your approach, improve results over time, and consistently raise the quality bar. 


Who you are 


Fluency in English and Spanish essential


Commercially minded 

You focus on outcomes over activity, with a clear understanding of what drives conversion, revenue, and long-term value. 

Proactive and accountable 

You take ownership of your work, manage priorities effectively, and continually look for ways to increase your impact. 

Collaborative and team-oriented 

You work seamlessly across functions and recognise that strong outcomes are driven by collective effort within a pod-based model. 

Confident communicator 

You are comfortable contacting, engaging, and booking meetings with VP-level and above personas, adapting your messaging to senior audiences and contributing credibly to strategic, value-led conversations. 

Strategic in your thinking 

You connect early-stage outreach to broader account strategy and understand how prospecting and qualification influence downstream deal success. 

Comfortable across multiple sales motions 

You are confident working across new logo and expansion opportunities, adjusting your approach based on account maturity, stakeholder seniority, and deal complexity. 

Resilient and driven 

You thrive in a fast-paced environment, maintain momentum, and demonstrate persistence in achieving results. 

This role is well suited to individuals who are motivated to make a meaningful contribution, take ownership of their impact, and grow within a collaborative, high-performing environment. 

 

Please note: We are unable to consider applicants who require visa sponsorship or work authorization support for this role. Candidates must have current and unrestricted work authorization in the country where the role is based. 

We focus on our mission: Sprinklr was founded in 2009 to solve a big problem: growing enterprise complexity that separated brands from their customers. Our vision was clear: to unify fragmented teams, tools and data — helping large organizations build deeper, more meaningful connections with the people they serve. Today, Sprinklr has a unified, AI-native platform for four product suites: Sprinklr Service, Sprinklr Social, Sprinklr Marketing, and Sprinklr Insights. Sprinklr is here to do three things: 

  • Lead a new category of enterprise software that we call Unified-CXM. 

  • Empower companies to deliver next generation, unified engagement journeys that reimagine the customer experience. 

  • Create a culture of customer obsession, with trust, teamwork, and accountability.

We believe in our product: Customers who value exceptional customer experiences have what they need on our single unified platform, built with an operating system approach on a single codebase. That means that everything — and everyone — can work together to service, respond, sell, and market to customers on the channels they prefer. While Unified Customer Experience Management (Unified-CXM) as a category is just getting started, we are well on our way to creating a no-compromise, unified approach to better customer experiences for the world’s leading enterprise brands. 

 

We invest in our people: We offer a comprehensive suite of benefits designed to help each member of our team thrive. Sprinklr believes that you should be able to get the type of care you need for your personal well-being when you need it. We offer you and your family voluntary healthcare coverage in countries where applicable. We believe it is important to take time off – it is essential for your mental and physical wellbeing. We provide Sprinklrites with paid time off to recharge and spend time with loved ones. We want to grow our talent with purpose. Our open Mentoring Program is designed to create meaningful connections that support growth and amplify our focus. 

To learn more about employee benefits by region, click here. 

To learn more about all-things-Sprinklr, visit our candidate resource hub here. 

EEO - Our philosophy: Our goal is to ensure every employee feels like they belong and are operating in a collaborative environment. We fervently believe every employee matters and should be respected and heard. We believe we are stronger when we belong because collectively, we’re more innovative, creative, and successful.  

Sprinklr is proud to be an equal-opportunity workplace and complies with all applicable federal, state, and local fair employment practices laws. We are committed to equal employment opportunity regardless of race, color, religion, creed, national origin or ancestry, ethnicity, sex (including gender, pregnancy, sexual orientation, and gender identity), age, physical or mental disability, citizenship, past, current, or prospective service in the uniformed services, genetic information, or any other characteristic protected under applicable law. 

 

Reasonable accommodations are available upon request during the interview process. To request an accommodation, please work directly with your recruitment coordinator or recruiter. 

Warning about Recruiting Scams: Please be vigilant for recruiting scams impersonating Sprinklr. Sprinklr will never ask you for money, to pay for equipment, or for unnecessary personal information during the interview process. Sprinklr will also never pay in Bitcoin or send email communications from our executives. Please review the Federal Trade Commission's advice to avoid these types of scams.

If you are contacted by someone whom you suspect may not be appropriately representing Sprinklr, please do not engage and block their email or phone number immediately.

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About Sprinklr

Here at Sprinklr, we’re on a mission to help every organization on the planet create unified experiences that make customers happier. That customer obsession mirrors our commitment to our own people — to treating them like family, and to sharing a culture that reflects our values. Our goal is to ensure every employee feels like they belong and are operating in a judgment-free zone regardless of gender, race, ethnicity, age, and lifestyle preference, among others. We value and celebrate diversity and fervently believe every employee matters and should be respected and heard. We believe we are stronger when we belong because collectively, we’re more innovative, creative, and successful. Sprink

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