About this Sales Development Representative role at Pavago
Position Type: Full-Time | Remote
Working Hours: U.S. Business Hours
About the Role
We are looking for a proactive and results-driven Sales Development Representative (SDR) to build a strong pipeline of qualified leads through outbound prospecting and personalized outreach. You will own the initial stages of the sales process, from identifying potential clients and starting conversations to qualifying prospects and passing strong opportunities to the sales team.
The ideal candidate is a confident communicator who takes ownership of their pipeline, stays consistent with follow-ups, and knows how to turn cold prospects into meaningful sales conversations.
Key Responsibilities
Outbound Prospecting & Lead Generation
- Identify and research potential clients who align with the company's offerings.
- Build a consistent pipeline of qualified leads through targeted email, phone, and LinkedIn outreach.
- Develop personalized outreach messages that generate interest and encourage meaningful conversations.
Lead Engagement & Qualification
- Manage initial communication with prospects and create a positive first impression.
- Conduct discovery conversations to understand prospects' needs, budgets, timelines, and decision-making processes.
- Evaluate prospect fit and pass qualified opportunities to the sales team.
CRM & Pipeline Management
- Maintain accurate prospect records and log all outreach activities in the CRM.
- Track lead progress and ensure pipeline information is consistently updated.
- Manage multi-touch follow-up sequences to keep prospects engaged without being overly persistent.
Sales Team Collaboration
- Work closely with account executives and sales leadership to align on target audiences, messaging, and qualification criteria.
- Share feedback on outreach performance and identify opportunities to improve the sales process.
- Communicate progress, challenges, and pipeline updates proactively.
Required Experience & Skills
- Proven experience in sales development, business development, or outbound sales.
- A track record of meeting or exceeding lead generation targets.
- Strong written and spoken English communication skills.
- Ability to create personalized, engaging outreach messages rather than relying on generic templates.
- Familiarity with CRM platforms for lead tracking, activity logging, and pipeline management.
- Experience with outbound channels and tools, including email, LinkedIn, and cold calling.
- Strong organization and attention to detail, with the ability to manage a high volume of prospects and follow-ups.
Perfect Fit / Culture
- Takes ownership of the outbound pipeline and works independently without constant direction.
- Communicates proactively and flags challenges or blockers early.
- Demonstrates resilience and consistency when handling rejection.
- Maintains motivation and productivity during both strong and slow sales periods.
- Shows curiosity about the product, target customers, and what makes outreach effective.
- Continuously improves messaging based on prospect feedback and real conversations.
Typical Day
You will begin by reviewing your active prospect list and prioritizing leads based on their position in the outreach sequence. Throughout the day, you will send personalized emails, make follow-up calls and connect with prospects on LinkedIn. You will also collaborate with the sales team to refine messaging and explore new target segments, conduct discovery calls, update CRM records, and build your pipeline for the coming days. The role is primarily asynchronous, with regular team check-ins.
Interview Process
- AI Screening
- Client Interview
- Offer Stage
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