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About this Regional Sales Manager role at ApplyBoard

ApplyBoard · Onsite · Kitchener

ApplyBoard simplifies the study abroad application process by connecting international students, international student advisors, and educational institutions on one personalized platform. For more than a decade, ApplyBoard's team members have been dedicated to breaking down barriers to international education, while thriving at a company that invests in their career growth. Our six core values guide us in our mission to educate the world, and are the foundation of our company culture. As an organization built on diversity, our team members are representative of the students we support.


The Opportunity:


At ApplyBoard, we’re making international education more accessible—and our Value Solutions team helps students and partners navigate the journey with confidence. We’re looking for a dynamic Regional Sales Manager to grow our presence in your market and bring our value-added services to more students.


In this role, you’ll build on your B2B network to promote and sell ApplyBoard’s full range of Value-Added Services, including test vouchers, GICs, loans, foreign exchange, and more. You’ll combine strong commercial instincts with a product-led, technology-first mindset to create innovative go-to-market strategies that deliver results.


What You’ll Be Doing Every Day: 


Grow revenue and build lasting partnerships

  • Meet and exceed regional revenue targets by uncovering new opportunities across your B2B network.
  • Build strong relationships with prospective and existing customers to win new business, strengthen loyalty, and support long-term retention.

Shape regional go-to-market strategies

  • Develop and launch strategies tailored to your region’s unique market needs and opportunities.
  • Partner with internal teams to align promotions, product priorities, pricing, and sales goals with ApplyBoard’s broader business objectives.

Deliver an exceptional customer experience

  • Activate new customers and help them adopt ApplyBoard’s Value Solutions.
  • Stay close to customer needs, responding proactively and providing thoughtful, reliable support.
  • Raise the bar on customer satisfaction and engagement through outstanding service and relationship management.

Accelerate product adoption and cross-selling

  • Collaborate with the product team to share customer insights, strengthen our offerings, and increase adoption across your region.
  • Identify opportunities to introduce existing customers to additional solutions and grow the value of every partnership.

Work smarter with technology

  • Use CRM systems and other technology platforms to manage your pipeline, monitor performance, streamline sales processes, and make every customer interaction count.

What You Bring to the Table:


  • Bachelor’s degree in Business, Marketing, or a related field; 
  • Proven track record of meeting or exceeding sales targets in a B2B environment, ideally within the education or technology sectors.
  • Minimum of [3+] years of experience in sales management, with demonstrated expertise in regional or territory sales strategy.
  • Strong understanding of value-added services, with the ability to communicate their benefits effectively.
  • Exceptional interpersonal and communication skills, with a focus on building long-term customer relationships.
  • Proficient in technology adoption and CRM tools; experience with data analysis techniques to enhance decision-making.
  • Ability to work collaboratively in a cross-functional team environment and drive initiatives that promote sales growth and customer satisfaction.

About ApplyBoard

ApplyBoard empowers students around the world to access international education. Our global team leverages cutting-edge technology to build innovative tools and share sector insights that support our network of international students and 1,500+ partner institutions. We've helped more than 1,300,000 students from over 180 countries with their study abroad journey so far, and we're just getting started.

Ready to join us? We're grateful for your interest in joining the ApplyBoard team. However, only select applicants will be contacted for an interview.

We may use artificial intelligence tools to support the hiring process, potentially while reviewing applications, analyzing resumes, or assessing applicant responses. These tools don't replace human judgment, and final hiring decisions are made by our team members. If you'd like more information about how your data is processed, please contact us.

ApplyBoard welcomes applications from people with disabilities. Accommodations are available upon request for candidates in all aspects of the hiring and selection process.

Ready to apply to ApplyBoard?
Apply to ApplyBoard

About ApplyBoard

Help Us Educate the World! We’re building a movement - an education revolution. We want you to be part of this movement—and have a whole lot of fun along the way!

See all jobs at ApplyBoard →

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