About this Sr. Product Marketing Manager / Lead Product Marketing Manager, Alarms role at Verkada
Who We Are
Verkada is transforming how organizations protect their people and places with an integrated, privacy-sensitive AI-powered platform that includes solutions for video security, access control, air quality sensors, alarms, intercoms, and visitor management.
We’ve got serious momentum in the market: more than 30,000 customers (including 100+ of the Fortune 500), a $5.8B valuation, more than $1 billion in annualized bookings, and backing from CapitalG, Sequoia Capital, General Catalyst, Felicis Ventures, Next47 and more. Physical AI is one of the most consequential technology shifts of our time, and Verkada is at the center of it.
You can look at all kinds of communities to see our platform’s impact in the world. It's the retailer that uses our agentic AI to deter theft before it happens. The warehouse that uses AI-powered alerts to make sure its team is protected on the floor with proper PPE. The school that’s alerted to a threat in real-time and triggers a lockdown in seconds, not minutes. We’re rapidly scaling this impact: today, more than 2 million Verkada devices are deployed across 170+ countries.
About the Role
Verkada is looking for a Senior or Lead Product Marketing Manager for Alarms, one of Verkada’s highest-growth product lines. Verkada Alarms is a cloud-based, AI-powered intrusion detection system that helps organizations protect their people and property.
As the PMM for Alarms, you will be responsible for overseeing quarterly launches of new Alarms products and features, and ensuring their success in the market. Additionally, you will own the end-to-end GTM for the product, including creating the collateral needed to enable our Sales, Demand Generation, and Channel Marketing teams to win. This role is highly cross-functional and will bring together stakeholders across the Product, Engineering, Sales, and Marketing organizations to drive business results.
We are open to hiring at the Senior Manager or Lead level, depending on the candidate’s experience and qualifications.
We are committed to a thriving in-office culture. This position will be based in-person at our HQ in San Mateo, CA.
What You'll Do
- Bring new Alarms products to market by taking the lead on launches - planning and creating/managing deliverables in order to maximize impact.
- Develop competitively differentiated messaging and positioning for Alarms based on user research, market insights, and product knowledge.
- Partner with Product Management counterparts to set a go-to-market plan, including target markets, bill of materials, and an activation strategy.
- Work closely with Creative, Demand Generation and Channel Marketing teams to increase market presence and drive pipeline through key outbound assets (video, webinars, thought leadership, email nurture, etc).
- Partner with the Sales team to understand how your products and messaging are resonating with customers and develop sales collateral to improve win rates.
- Become a product subject matter expert, evangelist and cross-functional leader who unites Marketing, Sales, and Product teams to drive business results.
- Experience enabling and motivating sales teams to effectively position and sell products
What You Bring
- 6+ years of product marketing or related experience in B2B SaaS or IoT
- Ideal candidates have experience developing positioning and messaging across a portfolio of products
- Self-directed and able to operate independently in a fast-paced environment
- Exceptional writing skills with meticulous attention to detail and ability to write content for a variety of audiences
- Experience working cross-functionally with teams including Demand Generation, Sales, Creative, Enablement, and Product
- Experience enabling and motivating sales teams to effectively position and sell products
- Willingness to travel domestically for events and conferences
- Bachelor’s degree required, MBA preferred
Employee Benefits
Verkada is committed to fostering a workplace environment that prioritizes the holistic health and wellbeing of our employees and their families by offering comprehensive wellness perks, benefits, and resources. Our benefits and perks programs include, but are not limited to:
- Healthcare programs that can be tailored to meet the personal health and financial well-being needs - Premiums are 100% covered for the employee under at least one plan and 80% for family premiums under all plans
- Nationwide medical, vision and dental coverage
- Health Saving Account (HSA) with annual employer contributions and Flexible Spending Account (FSA) with tax saving options
- Expanded mental health support
- Paid parental leave policy & fertility benefits
- Time off to relax and recharge through our paid holidays, firmwide extended holidays, flexible PTO and personal sick time
- Professional development stipend
- Wellness/fitness benefits
- Healthy lunches provided daily
- Commuter benefits
Additional Information
- You must be independently authorized to work in the U.S. We are unable to sponsor or take over sponsorship of an employment visa for this role, at this time.
Annual Pay Range
At Verkada, we want to attract and retain the best employees, and compensate them in a way that appropriately and fairly values their individual contribution to the company. With that in mind, we carefully consider a number of factors to determine the appropriate starting pay for an employee, including their primary work location and an assessment of a candidate's skills and experience, as well as market demands and internal parity. A Verkada employee may be eligible for additional forms of compensation, depending on their role, including sales incentives, discretionary bonuses, and/or equity in the company in the form of restricted stock units (RSUs)
Below is the annual on-target earnings (OTE) range for full-time employees for this position, comprised of base compensation and commissions (if applicable).
Verkada Is An Equal Opportunity Employer
As an equal opportunity employer, Verkada is committed to providing employment opportunities to all individuals. All applicants for positions at Verkada will be treated without regard to race, color, ethnicity, religion, sex, gender, gender identity and expression, sexual orientation, national origin, disability, age, marital status, veteran status, pregnancy, or any other basis prohibited by applicable law.
Your application will be handled in accordance with our Candidate Privacy Policy.
