ABOUT THIS POSITION

The Product Marketing Manager is part of the Investment Insights & Product Content team, within the broader Product Marketing, Content & Insights (PMCI) team. The role supports the development and delivery of product and capability marketing initiatives across key global marketing priorities, with a focus on Retirement, Multi-Asset and Intermediary initiatives for EMEA.

The role is based in London and reports to the Director, Investment Insights and Product Content. The Product Marketing Manager plays an important role in shaping compelling investment narratives, developing differentiated value propositions and creating high-quality marketing content that resonates with intermediary and institutional audiences across EMEA and other global markets.

Working closely with Content Strategy and Asset Class Leads within PMCI, as well as Investment, Product, Sales and Segment Marketing teams, the Product Marketing Manager translates complex investment concepts into clear, engaging and commercially relevant content, ensuring alignment with broader marketing strategies and business priorities.

This is a highly collaborative role requiring strong investment knowledge, excellent writing and stakeholder management skills, and the ability to independently lead and deliver multiple projects.

ROLE SUMMARY

Narrative & content: investment insights, value propositions, collateral, multimedia

• Develop compelling investment insights, product and capability narratives, and differentiated value propositions, primarily across Retirement Solutions, Multi-Asset and Models, translating complex investment concepts into clear, engaging and client-focused messaging.
• Lead the creation and development of high-quality marketing collateral, including sales presentations, brochures, fund profiles, product flyers, thought leadership and digital content – in written or multimedia formats.
• Support the development and activation of investment propositions and solutions, including messaging frameworks, educational materials and content supporting new product launches and strategic business priorities.

Project leadership: running cross-functional programs to deadline

• Lead and project manage complex, cross-functional marketing and collateral programs, establishing clear objectives, governance and delivery plans, coordinating stakeholders across investment capabilities and regions, and ensuring projects are delivered on time and aligned with business priorities.

Stakeholders: investment, product, sales, segment marketing, content strategy, compliance

• Collaborate with Asset Class Leads, Investment and Product teams to develop differentiated investment narratives that reflect investment capabilities, portfolio positioning and market insights.
• Work with Design, Digital, Compliance and other internal teams to coordinate end-to-end content development and publishing, ensuring high-quality, accurate and compliant marketing materials.
• Partner with Content Strategy within Product Marketing, Content & Insights (PMCI) to ensure investment and product content aligns with broader marketing priorities, audience needs and integrated content plans.

Insight & performance: market and competitor intelligence, engagement data

• Review and report content performance and engagement data to inform future marketing activities.Leverage market insights, competitive intelligence and audience understanding to strengthen product differentiation and identify opportunities for more effective investment storytelling and content delivery.

CANDIDATE PROFILE

• Strong knowledge of investment products and vehicles, ideally including multi-asset solutions and retirement.
• An excellent writer and editor with a track record of developing compelling investment narratives, sales presentations, fund flyers and other intermediary product marketing collateral. (Able to share a portfolio of fund or product content for intermediary and institutional audiences).
• Sound understanding of the global asset management landscape, intermediary distribution channels and regional market requirements.
• A confident communicator and influencer, able to collaborate effectively across teams and quickly build strong relationships with investment professionals and other stakeholders.
• Creative, with excellent attention to detail to bring both impact and accuracy to regulated marketing materials
• Proactive, self-motivated and delivery focused.

Qualifications & Experience 

Degree-level education in finance and/or communications, or equivalent experience.

8+ years of total relevant work experience 

Preferred:

European language skills – Italian or German an advantage

WORK LOCATION

• Based in our London office (Warwick Court)
• Opportunity to work from home for up to one day per week.

Commitment to Diversity, Equity, and Inclusion:

At T. Rowe Price, our associates are our greatest asset. We thrive because our company culture is built on inclusion and because we sustain a work environment where associates can bring their best selves to work every day. The backgrounds, talents, and experiences of our global associates allow us to embrace new ideas and perspectives that move our business priorities forward and enable us to deliver strong client outcomes. Here, you can expect equal opportunity and fair and consistent treatment for all. 

T. Rowe Price is an equal opportunity employer and values diversity of thought, gender, and race. We believe our continued success depends upon the equal treatment of all associates and applicants for employment without discrimination on the basis of race, religion, creed, colour, national origin, sex, gender, age, mental or physical disability, marital status, sexual orientation, gender identity or expression, citizenship status, military or veteran status, pregnancy, or any other classification protected by country, federal, state, or local law.