About this Product Marketing Manager, News role at The New York Times
The mission of The New York Times is to seek the truth and help people understand the world. That means independent journalism is at the heart of all we do as a company. It’s why we have a world-renowned newsroom that sends journalists to report on the ground from nearly 160 countries. It’s why we focus deeply on how our readers will experience our journalism, from print to audio to a world-class digital and app destination. And it’s why our business strategy centers on making journalism so good that it’s worth paying for.
The New York Times is looking for a motivated, collaborative, creative, analytical, and user-centric product marketer to help deepen audience engagement with our News product, with a particular focus on community and sharing features in the core Times app.
Reporting to the Director of Product Marketing, News, you will be embedded within the Community News Product team as the dedicated product marketing lead. You will partner closely with product, design, and newsroom stakeholders to leverage our community and sharing experiences to drive daily habit and new audience growth.
Your core focus will be the Community News Product team, with opportunities to support other editorially driven News product teams as priorities require. You will combine strategic leadership with hands-on execution: helping shape the product roadmap, developing go-to-market strategies, leading cross-functional launches, and creating lifecycle marketing programs that help our readers feel connected to our journalism, our newsroom, and each other.
This role is a hybrid position, where you'll be in the office three times per week in our NYC Headquarters.
Responsibilities:
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Act as the embedded product marketing lead for the Community News Product team, partnering with product, design, and newsroom stakeholders to define the role of commenting, community features, and sharing in the News product experience.
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Partner with editors, reporters, and newsroom leadership to increase journalist participation in comments and community spaces, ensuring those interactions align with editorial values while deepening trust and engagement among readers.
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Validate unique market and audience opportunities within News community and sharing experiences by gathering insight into reader and reporter perspectives, creating audience segmentation frameworks and personas that build empathy for how people participate in and benefit from community features and C2C sharing.
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Craft positioning and messaging and develop go-to-market strategies for evolving community and sharing features, such as commenting improvements, reporter-led interactions, and sharing prompts. Use market and customer insights to design campaigns and in-product programs that increase engagement, repeat visits, and new audience growth.
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Create and increase habitual product usage and retention by monitoring KPIs, conducting message tests and experiments, and supplementing quantitative data with qualitative feedback from readers and newsroom partners.
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Collaborate with other News product teams. Lead and influence cross-functional teams without formal authority, helping stakeholders align on shared goals and balance growth, user experience, and editorial integrity.
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Demonstrate support and understanding of our value of journalistic independence and a strong commitment to our mission to seek the truth and help people understand the world.
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You will report to the Director of Product Marketing, News.
Basic Qualifications:
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4+ years of related experience in marketing, product marketing, or product management, including at least 2 years of insights-driven go-to-market experience.
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Experience with the product development lifecycle and operating within product-led teams; experience driving successful go-to-market strategies for product and feature launches, aligning product marketing and messaging to a larger brand narrative, and translating brand strategy into product marketing output.
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Experience working in newsroom or editorial environments, driving audience and engagement with journalism or community features.
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Demonstrated experience partnering with editorial or audience teams to design and promote community or social experiences (comments, reactions, forums) that deepen engagement.
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Lead teams without formal authority, collaborating across product, newsroom, marketing, and data disciplines to achieve shared outcomes.
Preferred Qualifications:
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Digital subscription, content, newsletter, or mobile app experience.
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Experience with referral programs, C2C community management, or two-sided marketplaces.
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Distill essential insights from research and create clear and thoughtful market requirement documents and creative briefs.
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Balance creative, conceptual thinking with data-driven projects; excel in creative and analytical environments; identify and assess success metrics.
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Capacity for, and interest in, flexing across both planning and execution, shifting between strategic direction-setting and hands-on go-to-market work as needed.
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Demonstrated collaboration with different disciplines; build trust and relationships quickly, with empathy for customers and expertise in understanding user experience.
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Experience working on products where brand and editorial integrity are competitive advantages, maintaining trust while experimenting with new community formats and engagement tactics.
#LI-Hybrid
REQ-020648
Additional Compensation and Benefits:
For roles in the U.S., dependent on your role, you may be eligible for variable pay, such as an annual bonus and restricted stock. Benefits may include medical, dental and vision benefits, Flexible Spending Accounts (F.S.A.s), a company-matching 401(k) plan, employee stock purchase plan, paid vacation, paid sick days, paid parental leave, tuition reimbursement and professional development programs.
For roles outside of the U.S., information on benefits will be provided during the interview process.
Candidate Use of GenAI Tools:
We’re excited to learn more about you and your experience. To keep our hiring process as fair and authentic as possible, we ask that you submit your own work and not use GenAI tools to generate substantive content during the application and interview process.
If you’re an engineering candidate, we’ll let you know what specific GenAI tools you are permitted to use for your technical assessment.
The New York Times Company is committed to being the world’s best source of independent, reliable and quality journalism. To do so, we embrace a diverse workforce that has a broad range of backgrounds and experiences across our ranks, at all levels of the organization. We encourage people from all backgrounds to apply.
We are an Equal Opportunity Employer and do not discriminate on the basis of an individual's sex, age, race, color, creed, national origin, alienage, religion, marital status, pregnancy, sexual orientation or affectional preference, gender identity and expression, disability, genetic trait or predisposition, carrier status, citizenship, veteran or military status and other personal characteristics protected by law. All applications will receive consideration for employment without regard to legally protected characteristics. The U.S. Equal Employment Opportunity Commission (EEOC)’s Know Your Rights Poster is available here.
The New York Times Company will provide reasonable accommodations as required by applicable federal, state, and/or local laws. Individuals seeking an accommodation for the application or interview process should email [email protected]. Emails sent for unrelated issues, such as following up on an application, will not receive a response.
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