About this Product Marketing Manager, Digital Appliances role at Samsung
Samsung · Onsite · Mapletree Business City, Singapore, Singapore
Position Summary
This role is responsible for driving market share, revenue and profitability for the Digital Appliances business. It leads product line-up, lifecycle and pricing strategies to expand market coverage, maximise sales opportunities and minimise business risks, while coordinating cross-functional execution to achieve business targets.Role and Responsibilities
Business and Growth Strategy
- Develop and execute product and growth strategies to achieve sales, profitability, API and market-share targets.
- Translate market insights and business priorities into action plans across products, channels and customer segments.
- Identify new opportunities to strengthen competitiveness and market leadership.
Market-Share Management
- Monitor market share, sell-out performance, competitor activities and consumer trends.
- Identify performance gaps and recommend timely countermeasures to defend or grow market share.
- Track results and refine action plans to improve effectiveness.
Line-up and Portfolio Management
- Develop and manage the product portfolio to maximise market coverage, competitiveness and efficiency.
- Manage product roadmaps and the full product life cycle.
- Conduct competitive benchmarking to identify portfolio gaps and differentiation opportunities.
- Liaise with HQ and RHQ on product requirements, market-specific features, allocation and support.
Launch and Go-to-Market Management
- Lead product launches, including timelines, target volumes, pricing, profitability and channel plans.
- Define the product proposition, target audience and communication priorities.
- Partner Brand and Retail Marketing on campaigns, displays, launch readiness and in-store execution.
Cross-Functional Execution
- Coordinate Sales, Marketing, Retail, Online, Supply Chain, Finance, Service and other relevant functions.
- Establish clear priorities, ownership, timelines and deliverables.
- Manage business reviews, resolve issues and ensure consistent execution across channels.
Pricing and Profitability Management
- Develop pricing strategies by segment, model and channel.
- Conduct regular pricing reviews and recommend responses to market changes.
- Assess the profit-and-loss impact of pricing and promotional decisions.
Sales Forecasting and Supply Management
- Work with Sales and Supply Chain teams to establish and review weekly forecasts.
- Monitor stock availability, sell-in, sell-out, weeks of stock and ageing inventory.
- Recommend corrective actions to support sales and inventory objectives.
End-of-Life Management
- Establish product discontinuation timelines and transition plans.
- Manage inventory clearance to minimise ageing and obsolete stock.
- Ensure smooth model transitions and continued market coverage.
Skills and Qualifications
- Minimum Diploma or Degree in Business/Marketing with 6-8 years working experience in relevant field
- Strong interpersonal and communication skills.
- Able to collaborate effectively with multiple stakeholders.
- Resourceful, sharp-minded and solution-oriented.
- Positive, resilient and willing to take on challenges.
- Committed, accountable and able to work independently.
- Strong ability to prioritise, multitask and meet timelines.
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