Product Marketing Manager (Electronic Business)

Reports To:
Business Manager – Electronic Business

As a Product Marketing Manager, you will be responsible for driving the commercial success and profitable growth of the assigned electronics product portfolio across Malaysia. You will lead product strategy, pricing, market development, and commercialization initiatives while serving as the technical and commercial expert for your product lines.

Working closely with Sales, Technical Service, R&D, Manufacturing, Supply Chain, and Global Product Management, you will identify market opportunities, develop customer-focused solutions, support strategic projects, and execute product lifecycle management to maximize revenue, profitability, and market share.

This role combines product management, technical marketing, and customer engagement, requiring strong business acumen, technical expertise, and cross-functional leadership.

A Day in Your Life at MKS-Atotech

As a Product Marketing Manager, you will:

• Develop and execute product marketing strategies aligned with regional and global business objectives.
• Drive profitable growth through effective product positioning, pricing, and portfolio management.
• Monitor market trends, customer investments, industry developments, and competitive activities to identify growth opportunities.
• Lead market assessments, customer needs analysis, and business case development for new products and technologies.
• Establish and maintain pricing strategies that balance competitiveness with profitability.
• Work closely with Sales and Technical Service teams to support key customer opportunities, qualifications, and commercial negotiations.
• Serve as the technical and commercial advisor for assigned product lines, providing product expertise to both customers and internal stakeholders.
• Lead new product introductions, commercialization activities, and product lifecycle management from concept through market launch.
• Collaborate with R&D, Manufacturing, Supply Chain, Quality, and Global Product Management to ensure successful product development and delivery.
• Support strategic customer projects by coordinating technical evaluations, product qualifications, and implementation activities.
• Prepare business plans, sales forecasts, product performance reviews, and market intelligence reports for management.
• Develop marketing materials, product training programs, and customer presentations to strengthen market awareness.
• Mentor and provide technical guidance to commercial and technical teams, fostering continuous capability development.

Required Qualifications

• Bachelor's Degree in Chemistry, Chemical Engineering, Materials Science, Engineering, or a related technical discipline.
• Minimum 5 years of experience in Product Marketing, Product Management, Technical Sales, Application Engineering, or related roles within the electronics, PCB, semiconductor, specialty chemicals, or surface finishing industries.
• Strong understanding of PCB manufacturing processes, specialty chemicals, or electronic materials is highly preferred.
• Proven experience in product commercialization, pricing strategy, and business development.
• Excellent analytical, commercial, and strategic thinking skills.
• Strong communication, presentation, negotiation, and customer relationship management capabilities.
• Demonstrated ability to lead cross-functional projects and influence stakeholders across global organizations.
• Willingness to travel within the region to support customers and business development activities.

#LI-DNI

Globally, our policy is to recruit individuals from wide and diverse backgrounds. However, certain positions require access to controlled goods and technologies subject to various export control regulations.  Applicants for these positions may be limited (by, for example, their countries of citizenship, country of origin, or immigration status) where required by law or governmental contact, and/or employment made contingent upon the issuance of appropriate governmental licensing.

MKS Inc. and its affiliates and subsidiaries (“MKS”) is an affirmative action and equal opportunity employer: diverse candidates are encouraged to apply. We win as a team and are committed to recruiting and hiring qualified applicants regardless of race, color, national origin, sex (including pregnancy and pregnancy-related conditions), religion, age, ancestry, physical or mental disability or handicap, marital status, membership in the uniformed services, veteran status, sexual orientation, gender identity or expression, genetic information, or any other category protected by applicable law. Hiring decisions are based on merit, qualifications and business needs. We conduct background checks and drug screens, in accordance with applicable law and company policies.  MKS is generally only hiring candidates who reside in states where we are registered to do business.

MKS is committed to working with and providing reasonable accommodations to qualified individuals with disabilities. If you need a reasonable accommodation during the application or interview process due to a disability, please contact us at: [email protected] .

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