About this Product Marketing Manager role at Abnormal
About the Role
Cybercrime doesn't wait for anyone to catch up to it, and neither do we. As a Senior Product Marketing Manager on our Product Marketing team, you'll turn complex, behavioral-AI-driven security into stories buyers instantly understand and remember, and you'll make sure Abnormal is positioned clearly and distinctly to win in the market. You'll build strategic messaging, partner with Sales Enablement and Marketing across every stage of the buyer's journey, and serve as a go-to subject matter expert on the email security market for customers and analysts.
You'll be doing this during one of the more exciting stretches in the company's history: we're growing 40%+ year over year, protecting more than 4,500 customers including over 25% of the Fortune 500, and expanding fast from email into identity, AI security, and insider threat. That means more products to launch, more narrative to shape, and more impact to make than you would at a mature market leader.
You're a strategic marketer with real technical curiosity and a gift for explaining cybersecurity concepts to buyers without losing the nuance. You write compelling, external-facing content, thrive in fast-paced environments with frequent launches, and influence stakeholders at every level. You listen closely, empathize with customers, and are driven by business impact and the success of our customers and partners.
What You Will Do
- Develop compelling, differentiated product messaging and positioning that makes Abnormal's approach impossible to confuse with anyone else's.
- Lead internal and external product launches across sales enablement, press, digital, and other channels.
- Partner with Marketing teams to drive demand and pipeline through acquisition and upsell messaging aligned to the buyer's journey.
- Own end-to-end launch strategies for incremental updates and feature releases, not just the big moments.
- Create and maintain product content, including collateral, thought leadership, solution presentations, website content, videos, and blogs.
- Conduct customer research to understand what buyers need and let it sharpen the messaging.
- Enable sales teams and channel partners on product value and joint solutions.
- Represent Abnormal as a speaker in external forums.
Must Haves
- 5+ years experience producing written content for buyers, ideally within cybersecurity, with samples available.
- Experience managing product launches in high-velocity environments.
- Strong technical curiosity and the ability to explain complex concepts to buyers clearly.
- Excellent verbal and written communication skills.
- A strategic mindset, with the ability to execute independently and efficiently.
- Ability to influence internal and external stakeholders across organizational levels.
- Strong listening skills, empathy, and a collaborative mindset.
- Passion for Abnormal's mission and a commitment to customer and partner success.
#LI-VY1
Actual compensation will be determined based on several non-discriminatory factors including skills, experience, qualifications, and geographic location.
In addition to base salary, this role may be eligible for bonus or incentive compensation, equity, and a comprehensive benefits package.
A note on AI in our process:
Abnormal AI uses AI-assisted tools to help our recruiting team prepare for candidate interviews. These tools analyze resume content and role requirements to suggest interview questions and areas for the interviewer to explore.They do not make hiring decisions or screen candidates automatically. Every decision about a candidacy is made by a person. Further, if your application is successful and Abnormal AI makes a conditional offer of employment, we will carry out pre-employment checks which must be successfully completed to progress to a final offer. All processes and pre-employment checks are in line with prevailing legislation and Abnormal AI's policies relevant to our security and privacy standards.
Abnormal AI is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected veteran status or other characteristics protected by law. For our EEO policy statement please click here. If you would like more information on your EEO rights under the law, please click here.
