The Opportunity

Adobe is building the next generation of design products. We need a Principal Product Marketing Manager to help these products grow from early stages through scaled adoption. This is a 0-to-1 role for an operator who thrives in ambiguity, moves fast, and turns customer signal into product and business impact. The work spans emerging products in our Pro Design portfolio, in close partnership with product, engineering, research, and the broader design community.

What You'll Be Doing

You'll own growth and retention strategy for emerging Pro Design products, with a focus on activation, early retention, and engagement in the formative stages of a product's lifecycle. You'll work directly with early users — learning what's resonating, identifying where they're getting stuck, generating sharp hypotheses, and partnering with product to test and iterate. You'll build and run community programs that double as growth engines and insight pipelines, creating tight feedback loops between our earliest users and the product roadmap. You'll partner with product management on priorities, research on experiments, and cross-functional partners across Adobe to win. As the portfolio evolves, your scope may shift, so range and self-direction matter as much as depth.

What Makes You Successful

• Operator Approach: 8+ years in product marketing or related roles, independently driving outcomes in ambiguous, fast-paced settings. Sets direction, tests, adjusts.

• Strategic Problem Solver: Connects customer insight, market dynamics, and business goals into a clear view of where to play and how to win!

• Insight-to-Action Muscle: Synthesizes messy qualitative and quantitative data into clear hypotheses and prioritized experiments. Makes calls with incomplete information and changes course as data shifts.

• Data-Driven Growth Fluency: Fluent in the levers that drive activation, early retention, and engagement. Comfortable in dashboards and partners credibly with product and growth on the right tests. Funnels and experimentation should be second nature.

• Community Fluency: Knows how to engage early adopters and creative communities to generate qualitative signal, accelerate word-of-mouth, and build durable advocacy!

• Product Influence: Partners credibly with product and engineering. Has the judgment and courage to push back when the data points a different direction, and has shifted product priorities based on insights generated.

• Bias for Action: Moves quickly, ships frequently, and prefers learning by doing. Comfortable with the messiness of early-stage work without a fully baked playbook.

• Cross-Functional Leadership: Has led through influence in matrixed organizations, aligning product, research, marketing, and other partners without formal authority.

Preferred Qualifications

• Experience marketing creative tools, design products, or AI/GenAI products

• Background working on early-stage or 0-to-1 products

• Experience with B2C or PLG product motions

• BA/BS Degree preferred OR 8+ years of product marketing experience OR equivalent practical experience.

About Adobe

Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe’s industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity.

Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We’re on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours. 

Let’s Adobe together

At Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our values and culture, focus on people, purpose and community, Adobe for All, comprehensive benefits programs, the stories we tell, the customers we serve, and how you can help us advance our mission of empowering everyone to create.

Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic. Learn more.

Adobe aims to make our Careers website and recruiting process accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email [email protected] or call +1 408-536-3015. 

AI Use Guidelines for Interviews:
Our interviews are designed to reflect your own skills and thinking. The use of AI or recording tools during live interviews is not permitted unless explicitly invited by the interviewer or approved in advance as part of a reasonable accommodation. If these tools are used inappropriately or in a way that misrepresents your work, your application may not move forward in the process.

At Adobe, we empower employees to innovate with AI — and we look for candidates eager to do the same. As part of the hiring experience, we provide clear guidance on where AI is encouraged during the process and where it’s restricted during live interviews. See how we think about AI in the hiring experience.

 

Expected Pay Range:

Our compensation reflects the cost of labor across several  U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $145,400 -- $261,150 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.

 

In California, the pay range for this position is $180,300 - $261,150 In New York, the pay range for this position is $180,300 - $261,150 In Washington, the pay range for this position is $165,600 - $239,725

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans.  Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

State-Specific Notices:

California:

Fair Chance Ordinances

Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.

Colorado:

Application Window Notice

May 18 2026 12:00 AM

If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.

Massachusetts:

Massachusetts Legal Notice

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.