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About this 冠军宠物-Online Trade Marketing Manager role at Mars

Mars · Onsite · CHN-Shanghai-Shanghai

Job Description:

For Champion Petfoods EC all-channel Trade marketing management

 

1.  All channel VC design

  • Design promotion guidelines across all channels, set price tiers for differentiated categories across platforms
  • Establishes VC monitoring mechanisms

2. Build channel strategies

  • Design "where to play" strategy for channel positioning
  • Build omnichannel role positioning and product matching; clarify the core roles of each channel and develop a "channel × product mix" strategy
  • Improve product rollout guidance, rhythm, and tracking
  • Improve channel investment guidance and investment KPIs/ROI

3. Lead cross function team (sales/ MKT/Supply Chain/Finance) to enable key business cycles

  • Coordinate sales team business plan and review, set key KPI and checking trace
  • Bridge MKT and sales team to facilitate an integrated business campaign on channels.
  • Coordinate with finance team to manager an efficient value chain by channels

 

Requirements:

  • At least 8 years' experience
  • EC Trade Marketing experience is fundamental.
  • EC sales experience is a plus
  • Strong communication and manage complexity ability
  • Basic financial knowledge and experience in target allocation, budget management, contract and rebate management
  • Fluent oral English is must

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About Mars

Mars is a family-owned business with more than $35 billion in global sales. We produce some of the world’s best-loved brands: M&M’s®, SNICKERS®, TWIX®, MILKY WAY®, DOVE®, PEDIGREE®, ROYAL CANIN®, WHISKAS®, EXTRA®, ORBIT®, 5™, SKITTLES®, BEN’S ORIGINAL®, and COCOAVIA®. Alongside our consumer brands, we proudly take care of half of the world’s pets through our nutrition, health and services businesses such as Banfield Pet Hospitals™, BluePearl®, Linnaeus, AniCura, VCA™ and Pet Partners™. Headquartered in McLean, VA, Mars operates in more than 80 countries. The Mars Five Principles – Quality, Responsibility, Mutuality, Efficiency and Freedom – inspire our 140,000 Associates into taking action e

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