About this Office of Corporate Communications – Snr Exec/Asst Mgr (Marketing & Media) role at Singapore Public Service
[What the role is]
We are seeking an experienced social media and community engagement professional to lead the development of RP's school-level social media ecosystem. This role will shape content strategy across the seven schools, build the capabilities of school representatives and student creators, and ensure that school accounts contribute coherently to RP's wider brand and communications objectives. The role combines strategic planning, stakeholder management, community development, content oversight and hands-on social media execution.[What you will be working on]
• Develop, coordinate and maintain content strategies and calendars across RP's seven school social media accounts, ensuring purposeful, consistent and audience-relevant output.
• Review the positioning, performance and content mix of each school account, identify gaps and recommend improvements aligned with each school's unique strengths and priorities
• Plan and produce social media content, including photography, videography, editing, copywriting and platform-specific assets for school accounts.
• Monitor follower growth, reach, engagement and content performance across school accounts, and prepare regular insights and recommendations for OCC leadership and school stakeholders.
• Serve as OCC's primary liaison with school representatives and administrative teams on social media priorities, content requirements and upcoming events.
• Develop engagement touchpoints with recent alumni and identify opportunities for advocacy, content collaboration and longer-term community involvement.
• Develop the annual training roadmap for school representatives and student creators, aligned with RP's content priorities and evolving social media practices.
• Coach student creators, review work in progress, provide constructive feedback and troubleshoot production or engagement challenges.
• Support Open House and EAEvolution as an active committee member, including planning, procurement, administrative coordination, event-day operations and post-event reporting.
• Work closely with OCC's social media team to ensure school-level content complements RP's main institutional channels and wider communications priorities.
[What we are looking for]
• Possess a relevant qualification in Communications, Digital Marketing, Media, Marketing, Business or a related field.
• Relevant experience in social media strategy, content planning, community management or stakeholder engagement; experience in an education or youth-focused environment would be advantageous.
• Strong writing, editing and visual storytelling skills, with practical experience producing social media content across photography, videography and short-form video.
• Able to interpret social media performance data and translate insights into clear recommendations and content improvements.
• Strong facilitation, coaching and relationship-management skills, with the ability to engage staff, students and alumni.
• Organised, resourceful and comfortable managing multiple accounts, stakeholders, events and deadlines.
• Willing and able to support events and outreach activities outside regular office hours when required
