About this National Community Leadership Institute Traineeship [GRIT@Gov] role at Singapore Public Service
Singapore Public Service · Onsite · PAS-National Community Leadership Institute
[What the role is]
The trainee will support NACLI's Digital & Training Comms team in enhancing training outreach, learner engagement, and organisational branding through digital marketing, social media, and comms initiatives.Specifically, the trainee will be involved in the development of engaging digital content, publicity campaigns, audience engagement strategies for NACLI's training programmes and Our Community Gallery (OCG).
The role provides opportunities for direct experience in digital content creation, publicity and social media campaign development, communication design in support of NACLI’s training programmes.
[What you will be working on]
- Research on and identify emerging social media trends, platforms and content opportunities to enhance NACLI’s outreach and digital presence
- Develop and curate engaging content for NACLI’s social media channels and digital platforms, including bite-sized learning content that communicates NACLI’s work, mission, programmes and training objectives
- Collaborate with the PA HQ Comms team to conceptualise and produce innovative and engaging social media content, including video interviews, and compelling call-to-action messaging
- Integrate NACLI’s mascot and branding elements into digital content to strengthen brand identity and enhance audience engagement
- Support the planning and implementation of publicity campaigns and promotional initiatives to increase awareness and visitorship for Our Community Gallery
- Lead or support special projects to enhance the visitor experience at Our Community Gallery, including the conceptualisation and development of gallery merchandise, branded collateral and visitor engagement initiatives
- Contribute to the development of course publicity materials, EDMs, posters, learning aids, and other communication assets to support learner engagement and on-campus publicity efforts
- Support photography and videography activities to build and maintain NACLI’s digital media repository
[What we are looking for]
- Degree in Digital Communications, Communications & Media, Marketing, Mass Communication, Digital Marketing, or a related field
- Strong interest in digital communications, social media and content creation, with a good understanding of current digital content trends.
- Strong written and verbal communication skills, with the ability to create engaging content for different audiences
- Creative, proactive and resourceful, with attention to detail and a willingness to learn
- Ability to manage multiple priorities and work effectively in a fast-paced environment
- Strong interpersonal and teamwork skills, with the ability to collaborate effectively with others
- Experience using content creation, design or media editing tools (e.g. Adobe Creative Suite, Canva, CapCut or similar)
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