About this National Brand Ambassador, Martell role at Pernod Ricard
Pernod Ricard · Onsite · Shanghai
1. Brand Education & Mentoring
•Develop and execute a Martell education programme with to-B and to-C faces to ensure efficient recruitment for Martell and cognac
•Inspire and educate in-market sales team on the brand to generate interest and a robust understanding of qualities/characteristic/heritage.
•Execute a mentoring programme with key trade customers
•Identify and conduct tastings/education for target groups of consumers / opinion leaders.
•Working with the local sales and marketing teams, identify potential sales, collaborated IP/Brand or other engagement touchpoints, for further development.
•Build relationships with the outlet including customer and trade promotions, bar staff and internal staff education and brand visibility.
•Convert target consumers and influencers to the brand through tasting and brand education.
•Keep an on-going relationship with key flagship bars, outlets & whisky stores.
•Represent the brand at key events.
•Support the local team in the business where possible, with brand visibility, education and communication.
2. Brand Management/Insight
•Support implementation, tracking and evaluation of planned promotional activity in the trade.
•Propose, present and trial new brand initiatives, either international best practice or locally-developed.
•Highlight and promote the brand activities to relevant media/press contacts.
•Present the brand to trade and lifestyle press when/where appropriate opportunities arise.
3. Social Networking
•Update with key events, brand activity and mentoring sessions and maintain and build relationships with key contacts.
Job Posting End Date:
Target Hire Date:
2025-11-17Target End Date:
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