About this Marketing Specialist role at Regal Rexnord
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Responsibilities:
Marketing Campaign Coordination: Collaborate with cross-functional teams to plan, execute, and monitor marketing campaigns. Coordinate the delivery of marketing materials and assets, ensuring timely and accurate execution to achieve campaign objectives.
Offline Events Management: Take a leads role in planning, coordinating and executing marketing activities for offline events, such as tradeshows, customer events and conferences.
Content Creation: Develop engaging content for various marketing materials and ensure that the content aligns with our brand voice and effectively communicates key messages.
Communication Channel Management: Manage communication channels, including company website, social media platforms, email marketing, and other relevant channels. Regularly update content, monitor engagement, and respond to inquiries to maintain a consistent and active online presence.
Demand gen implementation: Assist in developing and implementing demand gen initiatives, including funnel build-up/tracking, MQL/SQL conversion and leads nurturing plan. Maintain relationships with media contacts to generate positive coverage and increase brand visibility.
Performance Tracking and Reporting: Monitor and analyze the performance of communication initiatives, campaigns, and content engagement metrics. Prepare regular reports summarizing key findings, insights, and recommendations for optimization.
Collaboration and Teamwork: Collaborate effectively with internal teams, including marketing, sales, and product management, to ensure alignment of messaging and coordinated execution of marketing communication strategies.
Qualifications:
Bachelor’s Degree in Marketing or related field or with min.2-3 years’ proven experience in marketing communications.
Language Skills: Proficiency in English and Mandarin.
Excellent written and verbal communication skills, with a strong attention to detail.
Familiarity with marketing tools, including tradeshows, website, email marketing tools, and social media management tools etc.
Proficiency in using analytics tools to track and report on marketing communication performance.
Strong project management and organizational skills, with the ability to handle multiple priorities and deadlines.
Creative mindset with the ability to think strategically and generate innovative ideas.
Ability to work independently as well as collaboratively in a team environment.
About Regal Rexnord
Regal Rexnord is a publicly held global industrial manufacturer with 30,000 associates around the world who help create a better tomorrow by providing sustainable solutions that power, transmit and control motion. The Company’s electric motors and air moving subsystems provide the power to create motion. A portfolio of highly engineered power transmission components and subsystems efficiently transmits motion to power industrial applications. The Company’s automation offering, comprised of controls, actuators, drives, and precision motors, controls motion in applications ranging from factory automation to precision control in surgical tools.
The Company’s end markets benefit from meaningful secular demand tailwinds, and include factory automation, food & beverage, aerospace, medical, data center, warehouse, alternative energy, residential and commercial buildings, general industrial, construction, metals and mining, and agriculture.
Regal Rexnord is comprised of three operating segments: Industrial Powertrain Solutions, Power Efficiency Solutions, and Automation & Motion Control. Regal Rexnord has offices and manufacturing, sales and service facilities worldwide. For more information, including a copy of our Sustainability Report, visit RegalRexnord.com.
Notification to Agencies: Please note that Regal Rexnord Corporation and its affiliates and subsidiaries ("Regal Rexnord") do not accept unsolicited resumes or calls from third-party recruiters or employment agencies. In the absence of a signed Master Service Agreement or similar contract and approval from HR to submit resumes for a specific requisition, Regal Rexnord will not consider or approve payment to any third-parties for hires made.
