About this Marketing Planning Manager - Vaccines role at Abbott

Abbott · Onsite · India - Mumbai

JOB DESCRIPTION:

JOB DUTIES/ RESPONSIBILITIES/ ACCOUNTABILITIES

Achieve brand MS% , Sales and Division Margins to build enduring and profitable brands for

Abbott

Responsible for building portfolio by identifying, launching and managing brands in identified therapeutic segments

Shape therapy area with an ability to manage the brands through its life cycle. Evaluation of options in Life Cycle management & follow through in terms of Initiatives of Life cycle management

Responsible for managing strategic initiatives in listed therapeutic segments and meeting key opinion leaders to understand the dynamics and the latest happenings in the therapy area

Formulation and execution of customer centric and insight driven marketing strategy:

Deliver innovative promotional mix on differentiated platform to enhance customer experience
Developing Communication strategy for the customers: doctors, consumers, distributors, retailers, Field Force

Bring in Innovation and evaluate to implement digital initiatives for the brand / portfolio

Close coordination with Medical for Medico-Marketing as well as clinical areas related to the brand/portfolio

Strong analytical skills as well as strong financial business understanding to deal with managing top line as well as division margin of the portfolio

Strong execution drive – Build strong connects with field force and ensures quality delivery of planned activities.

Develop and ensure implementation Brand Plans post approval from all key stakeholders

Drive global, regional interaction and other cross functional teams where applicable

Ability to work with other members in the team with sharing and openness to ideas. Also working cross functionally with Sales team, Medical, Training, Finance, NPI, CommEx, BHR, Regulatory and other departments

Education Qualification:

Science graduate, MBA Marketing from Good Institute in General Management

Experience

6-8 years’ experience in Brand Management
Preferable experience in Vaccine/ Gynae/ Pulmo / Cardio- Metabolic
Experience of successful product launch/s with differentiation
Activation experience using differentiated promotional channels
Patient acquisition programs experience if any
Preferably from Top 20 Co’s in the IPM or MNC

The base pay for this position is

N/A

In specific locations, the pay range may vary from the range posted.

JOB FAMILY:

Product Management

DIVISION:

EPD Established Pharma

LOCATION:

India > Mumbai : BKC Building

ADDITIONAL LOCATIONS:

WORK SHIFT:

Standard

TRAVEL:

Yes, 25 % of the Time

MEDICAL SURVEILLANCE:

Not Applicable

SIGNIFICANT WORK ACTIVITIES:

Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day)

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About Abbott

Abbott is about the power of health. For more than 135 years, Abbott has been helping people reach their potential — because better health allows people and communities to achieve more. With a diverse, global network serving customers in more than 160 countries, we create new solutions — across the spectrum of health, around the world, for all stages of life. Whether it’s next-generation diagnostics, life-changing devices, science-based nutrition, or novel reformulations, we are advancing some of the most innovative and revolutionary technologies in healthcare, helping people live their best lives through better health. The people of Abbott come to work each day with relentless energy, ent