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About this Marketing Manager role at First American Equipment Finance

First American Equipment Finance · Onsite · Rochester, NY

High performers deserve a high-performance culture and a state-of-the-art headquarters. First American is proud to offer its colleagues outstanding compensation & benefits, including 401(k) match, a free on-site gym, paid parental leave, and subsidized childcare, among many others.



We’re seeking a strategic and hands-on Marketing Manager to lead the development and execution of marketing initiatives for their designated sales division. This role is responsible for building awareness, driving engagement, and inspiring loyalty among prospects and referral sources by translating sophisticated product and process information into compelling messaging, thought leadership, and campaigns. The ideal candidate will be a strategic thinker, confident project manager, and exceptional written and verbal communicator, capable of developing and executing high-impact initiatives that support division goals and strengthen relationships with primary audiences.


Key responsibilities include leading push communication strategies, developing account-based and division-wide marketing campaigns, and producing and maintaining a wide range of marketing assets— from technical brochures and case studies to social media content and presentations. The Marketing Manager will collaborate closely with sales and marketing colleagues to set strategies, segment audiences, and champion initiatives that drive measurable results. This role carries a high degree of responsibility and authority, managing the division’s marketing strategy from ideation to completion, including budget management and campaign performance reporting.


Requirements

  • Bachelor’s degree or equivalent combination of education, training, and experience, with at least 3 years of experience in marketing, communications, or a related field
  • Strong attention to detail, time management, and organizational skills
  • Demonstrated ability to independently set strategy and execute on ideas
  • Skilled in managing multiple projects simultaneously without compromising quality
  • Ability to independently prioritize and reprioritize tasks based on changing needs
  • Commitment to professional development and continuous learning
  • Strong interpersonal skills with the ability to advocate for ideas and foster alignment across teams
  • Experience with InDesign and PowerPoint
  • Experience with Illustrator, event management, and B2B marketing will be considered a plus

 

Compensation: The minimum salary for this position is $70,000.

 


We are hiring a limited number of professionals with a can-do attitude, who enjoy camaraderie, believe in excellence, and have an action orientation. If you value being part of a highly empowered team and enjoy an environment that rewards innovation, hard work, and excellence—we would love to talk to you.

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How this Marketing Manager salary compares

This role pays $70,000/yr — below the typical range for Marketing Manager roles.

$82,500 median $142,500 $204,500

Typical range $110,000–$175,000/yr, from 2,398 comparable Marketing Manager listings on JobsRadar (pay annualized to USD). See Marketing Manager salary insights →

About First American Equipment Finance

First American Equipment Finance, an RBC/City National Company, is a growing, national leader providing equipment leasing and equipment finance services to commercial borrowers in all fifty states. In 2023, the company earned top honors among midsize companies for the Best Companies to Work for in New York for the 6th consecutive year. With national headquarters in Rochester, NY, First American has approximately 300 employees and manages a $4B portfolio. As we strive to achieve our vision of becoming the best company to work for and the best company to work with, we understand that we must have a diverse and inclusive workforce. First American’s Diversity, Equity & Inclusion and Leadership T

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