About this Marketing Intern role at Tommy Bahama
The Beaufort Bonnet Company's mission is to bring happiness through timeless, thoughtfully designed, quality products that celebrate the wonder of childhood. We encourage families to slow down, celebrate everyday moments, and make generations of memories sweeter.
We offer competitive benefits packages which may include generous vacation policy, health and wellness coverage, 401k with company match, discounted stock purchasing, options for education reimbursement, and amazing product discounts! We value work-life balance and offer a flexible corporate office environment.
This is an in-person position based out of our corporate office in Lexington, KY.The Marketing Intern will collaborate with and support The Beaufort Bonnet Company’s Marketing team in creating engaging social media content that brings the brand to life. With a particular focus on Instagram Reels and other short-form video content, this internship provides hands-on experience in social media marketing, content creation, brand storytelling, and photo shoot support. The intern will have the opportunity to contribute fresh ideas, strengthen their creative skills, and learn how a growing lifestyle brand connects with its audience across digital platforms.
What You’ll Do
- Create engaging short-form video content, with a strong focus on Instagram Reels.
- Assist with brainstorming, planning, filming, and editing social content that reflects the TBBC brand.
- Identify social media trends and recommend creative ways to adapt them for the brand and its audience.
- Help develop content concepts that highlight products, seasonal launches, events, and behind-the-scenes moments.
- Write or assist with captions and other supporting social media copy.
- Participate in content planning sessions and collaborate with the Marketing and Creative teams.
- Help organize content assets and maintain the social media content calendar.
- Track social media performance and help identify which content resonates most with the audience.
- Contribute to photo shoot strategy by brainstorming creative concepts and researching inspiration that support seasonal storytelling.
- Assist with photo shoot preparation, including sourcing and organizing props, preparing materials and coordinating supplies and logistics.
- Provide on-set photo support by organizing props, assisting with setup and transitions, and filming behind-the-scenes content.
- Support additional day-to-day marketing projects and initiatives as needed.
You’ll Love This Internship If You...
- Are comfortable filming and editing Reels and bringing creative ideas to life.
- Keep up with social media trends and understand what makes content engaging.
- Have a strong eye for visual storytelling and brand consistency.
- Enjoy working on multiple creative projects at once.
- Communicate well and enjoy collaborating with others.
- Take initiative, bring fresh ideas, and are eager to learn.
Who We Would Like to Meet
- This is a paid, part-time internship with flexible start and end dates.
- Currently pursuing a degree in Marketing, Communications, Digital Media, Advertising, or a related field.
- Experience creating short-form video content for Instagram Reels, TikTok, or similar platforms through school, work, or personal projects.
- Familiarity with video-editing tools such Adobe Premiere Pro, Canva, or similar programs is a plus.
- A portfolio or examples of social media content are strongly encouraged.
What happens next?
If you are interested in this opportunity please apply! You will receive an email confirming we received your application. We will review your application as soon as possible. You can update your resume or information at any time by accessing your candidate profile.
This Company is an equal opportunity employer and does not discriminate against qualified applicants based on race, color, sex, gender, gender identity, gender expression, religious creed, sexual orientation, pregnancy, national origin, ancestry, age, military and veteran status, marital status, physical or mental disability, protected medical condition, genetic information, reproductive health decision-making, lawful off-duty use of marijuana, any other characteristic protected by law, or any combination of two or more of the characteristics listed here. If you need an accommodation to complete an online application, please contact the location you are applying to or contact us at 1-888-725-1899.
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