About this Marketing Intern role at Crane Company
Crane Company · Onsite · Leicester, UK
Specific Internship details – Marketing Intern - Leicester
Druck’s Marketing function is responsible for global external Marketing content and deployment activities regarding the business’ products, services, technology and brand image. The team thinks and acts globally, to ensure marketing messages reach all corners of the world.
During a Marketing internship with Druck, you will be responsible for:
- Partnering with Druck’s Marketing Leader in developing and managing Druck’s most important marketing channel: its website, Druck.com. Having received training, you will work directly in Wordpress on several technical and content aspects, such as SEO, content integration, downloads, high quality product imagery, SEO-quality text and meta data
- Analyse data from multiple sources, especially Google Analytics, as well as other tools, detail insights, measure results and be able to execute improvements.
- As well as website activities, supporting other recurrent Marketing activities, including Druck’s organic LinkedIn calendar, managing the communication of Druck’s Lead Times with internal Sales and also external Channel Partners
- Supporting varied marketing campaigns: from product launches, product-focused campaigns, in-person events and Druck branding campaigns
- Be part of the management of the Marketing-owned collateral translation and documentation process collaborating with global stakeholders
- Creating marketing messaging and content for varied Marketing Channels, including Druck’s website, LinkedIn, YouTube and industry-specific online catalogues
- Support data management and data hygiene for Druck’s Marketing database in HubSpot
This is a multi-faceted opportunity to be exposed to several aspects of B2B Marketing, and learn from subject matter experts, and to collaborate cross-functionally with colleagues from other functions such as Sales and Commercial, Technology, Engineering and Finance.
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