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About this Marketing Director role at MSD

MSD · Onsite · CHN - Shanghai - Shanghai (Tower A)

Job Description

We are seeking a strategic Marketing Director to lead the Lung Cancer Oncology Franchise. This role will drive franchise vision, indication strategy, and lifecycle leadership across priority LC tumors, ensuring sustained growth, scientific leadership, and best-in-class execution.

Key Responsibilities

*   Own the franchise marketing strategy for LC indications across the full lifecycle

*   Define portfolio vision, indication sequencing, and growth priorities aligned with strategy

*   Lead customer-centric insight generation (HCP, patient, access, competitor) to shape evidence and differentiation

*   Drive launch excellence for new indications, regimens, and formulations

*   Translate clinical data (OS, PFS, biomarker, early-stage) into clear scientific and commercial narratives

*   Develop positioning, messaging, pricing, and access strategy in partnership with Medical, Market Access, and Sales etc.

*   Lead cross-functional planning with Medical, R\&D, Access, Policy, Sales, and Global teams

*   Monitor competitive landscape (PD-1, IO combos, ADCs, perioperative approaches) and proactively adjust strategy

*   Own budget, forecasting, and resource prioritization for the LC franchise

*   Ensure full compliance with regulatory and promotional standards

Qualifications Required

*   Extensive experience in oncology marketing, franchise or portfolio leadership preferred

*   Proven track record in product lifecycle management and major oncology launches

*   Strong ability to translate complex clinical data into compelling value stories

*   Deep understanding of LC tumor pathways, treatment paradigms, and competitive dynamics

*   Strong strategic thinking, financial acumen, and execution discipline

*   Demonstrated leadership of large, cross-functional teams

*   Excellent stakeholder influence at senior and global levels

*   High ownership mindset, learning agility, and commitment to patients, ethics, and inclusio

Required Skills:

Accountability, Accountability, Adaptability, Brand Marketing, Business Development, Business Marketing, Creativity, Digital Marketing, Donor Development, Donor Engagement, Donor Management, Event Planning, Market Access, Marketing, Marketing Automation, Marketing Budget Management, Marketing Management, Marketing Operations, Marketing Processes, Marketing Strategies, Market Research, Nonprofit Fund Development, Omnichannel Marketing, People Leadership, People Management {+ 7 more}

Preferred Skills:

Current Employees apply HERE

Current Contingent Workers apply HERE

Search Firm Representatives Please Read Carefully 
Merck & Co., Inc., Rahway, NJ, USA, also known as Merck Sharp & Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company.  No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails. 

Employee Status:

Regular

Relocation:

VISA Sponsorship:

Travel Requirements:

Flexible Work Arrangements:

Not Applicable

Shift:

Valid Driving License:

Hazardous Material(s):

Job Posting End Date:

11/30/2026

*A job posting is effective until 11:59:59PM on the day BEFORE the listed job posting end date. Please ensure you apply to a job posting no later than the day BEFORE the job posting end date.

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About MSD

Our company is a global health care leader with a diversified portfolio of prescription medicines, vaccines and animal health products. The difference between potential and achievement lies in the spark that fuels innovation and inventiveness; this is the space where we have codified our legacy for over a century. Our success is backed by ethical integrity, forward momentum, and an inspiring mission to achieve new milestones in global healthcare. ​​

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