About this Marketing Analyst role at WorldStrides
Company Introduction
WorldStrides is the global leader in educational travel and experiential learning. The company was founded in 1967 to provide middle school travel programs to Washington, D.C. and has grown to provide a wide range of programs for more than half a million students annually to over 100 countries around the world. WorldStrides offers experiential learning programs in educational travel, performing arts, language immersion, career exploration, service-learning, study abroad, and sports. Each of these experiences helps students to see beyond the classroom and to see the world – and themselves – in new ways.
Job Description:
The Marketing Analyst will drive insights and recommendations on marketing performance across digital and customer lifecycle channels, helping the team understand what's working, why, and what to do next. This role sits at the intersection of marketing and analytics, translating campaign data into actionable insights that improve acquisition, retention, and cross-sell performance, and uses AI-enabled tools to accelerate analysis and improve campaign effectiveness.
Responsibilities:
Campaign Performance & Insights
- Analyze performance across digital channels (paid media, email, website) and direct mail campaigns
- Help establish performance targets and benchmarks (e.g., conversion rates, engagement, lead-to-enrollment metrics)
- Evaluate lead generation performance across channels, including volume, quality, and funnel conversion
- Identify key drivers of conversion, CPA, and overall campaign effectiveness
- Translate findings into actionable recommendations for marketing teams
Customer Lifecycle & Retention
- Analyze lifecycle campaigns, including onboarding, retention, re-engagement, and cross-sell
- Evaluate customer segments and behavior to identify growth opportunities
- Recommend audience targeting, messaging, and timing improvements to increase engagement and repeat conversion
Testing & Optimization
- Support A/B testing across channels (creative, offers, segmentation, cadence)
- Analyze test results and communicate clear implications
Channel & Budget Support
- Monitor performance across owned channels, including website, email, and sales channels
- Provide insight into channel performance to inform budget allocation
- Identify opportunities to scale high-performing campaigns or improve efficiency
- Support forecasting and performance planning
Measurement & Attribution (Applied)
- Use existing tracking and attribution frameworks to interpret campaign performance
- Ensure marketing results are measured consistently and accurately
- Identify gaps or inconsistencies in reporting and partner with analytics/data teams to resolve
Qualifications:
- 3–4 years of experience in marketing analytics, digital marketing, or performance marketing
- Strong experience analyzing digital marketing campaigns (paid media, web, email/CRM)
- Experience with analytics and reporting tools such as GA4 or Adobe Analytics, Excel/Google Sheets, and BI tools (Tableau, Power BI, Looker)
- Familiarity with AI-enabled tools to support efficient analysis and reporting
- Ability to translate data into clear business insights and recommendations
- Strong communication and cross-functional collaboration skills
Preferred Qualifications:
- Experience with customer lifecycle marketing (retention, cross-sell, or CRM campaigns)
- Exposure to direct mail campaign analysis
- Familiarity with CRM or marketing automation platforms (Salesforce, HubSpot, etc.)
Success Measures (First 6–12 Months)
- Establishes standards for marketing tagging and analytics across channels and programs
- Drives measurable improvements in campaign performance (conversion, CPA, engagement)
- Contributes to improved retention and cross-sell outcomes
- Uses AI tools to increase speed, depth, and clarity of insights
- Becomes a trusted partner to marketing stakeholders
Work Perks:
- Comprehensive health benefits: medical, dental, vision, life, AD&D, accident, critical illness, disability insurance, FSA/HSA options with employer HSA contributions, and a generous 401(k) match.
- Generous paid time off including 11 paid company holidays, 25 PTO days the first year (prorated), 1 paid volunteer day, 4 mental health days, and bereavement
- Professional development support, including up to $5,250 annually for tuition reimbursement and up to $1,000 for certifications annually
- Opportunities for paid and discounted travel
- Flexible work schedule providing on-site, remote, and hybrid office opportunities
- Encouraged participation in a wide variety of Employee Resource Groups
- Employee Assistance Program (EAP) and wellness resources, including fitness centers at select locations
- Paid parental, caregiver, and disability leave
- Team Member Discount Program
- Engaging, collaborative, and fun work environment
The salary range listed for this position represents WorldStrides’ good-faith estimate of the base compensation for the role at the time of posting. Actual compensation will be determined based on factors such as relevant experience, skills and qualifications, geographic location, internal equity, and market conditions. The range does not include other forms of compensation or benefits that may be offered as part of the total rewards package.
WorldStrides, a global organization, is committed to educate and serve communities worldwide. Our commitment is fueled by the passion of our team members and partners to make experiential learning accessible, while also being socially, environmentally, and ethically responsible. Together, we accomplish this by investing in initiatives to promote inclusion, diversity, and sustainability.
As an Equal Opportunity Employer, WorldStrides is committed to building a diverse workforce, supported by an environment that promotes inclusion and belonging. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.
WorldStrides will only employ those who are legally authorized to work in the United States. This is not a position for which sponsorship will be provided. Individuals with temporary visas such as E, F-1, J-1, H-1, H-2, L, B, J or TN, or who need sponsorship for work authorization now or in the future, are not eligible for hire. Select seasonal roles may consider students on J-1 or F-1 visas.
