About this Market Research Coordinator - APAC role at Mintel
Mintel · Onsite · Kuala Lumpur
From fast answers to deep insights, Mintel has provided research and intelligence solutions to consumer-focused businesses for more than 50 years. With a combination of world-class syndicated tools and custom insight solutions, we are the eyes and ears in the markets that matter and the insights behind our clients’ next big idea.
The Market Research Coordinator plays a key role in supporting the day-to-day operations of Mintel's Global New Products Database (GNPD). The role ensures the timely and accurate coordination of product collection, data processing, workflow administration, and stakeholder communications to support the delivery of high-quality product innovation data across global markets.
Working closely with GNPD Operations, Coverage teams, Field Associates, and cross-functional stakeholders, the Coordinator helps maintain operational efficiency, data quality standards, and service delivery excellence.
What You Will Be Doing:
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Freelance Field Associate Management
- Oversee the entire freelance employment lifecycle, including hiring, onboarding, training, ongoing relationship management, and offboarding when necessary.
- Manage day-to-day operations and ensure smooth workflow.
Data Analysis And Insights
- Analyse numerical statistics and data to identify market trends, and areas for coverage quality improvement.
- Convert analysis into appropriate actions to direct the Field Associates and also in development of methodologies.
- Conduct ad-hoc research projects to support business objectives.
Market Research
- Attend trade events to stay updated on industry trends
- Monitor new product launches for FMCGs through various online tools such as social media, e-commerce and trade websites
- Research relevant online and print information to identify potential new products.
- Create "shopping lists" of new products to support the Field Associate network.
Methodology Continuous Improvement
- Contribute to the development and refinement of methodologies for data collection, analysis, and reporting.
- Ensure consistency and accuracy in data collection processes.
Communication And Collaboration
- Maintain effective communication with contacts through email, telephone, and face-to-face interactions.
- Collaborate across teams (Operation team, Commercial team, Analysts) to ensure alignment and support.
Who We Are Looking For:
Required
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Previous experience in a Coordination, Operations, Administration, Research Support, or Data Management role ideal, or prior internship experience
- Strong organizational and multitasking skills.
- Excellent attention to detail and commitment to data accuracy.
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Strong written and verbal communication skills.
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Desire to understand products, markets, data, and processes, and a willingness to challenge the status quo constructively.
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Can build strong relationships, navigate different perspectives, and maintain a positive and collaborative approach.
What We Offer
- A culture that supports true collaboration whilst embracing remote working.
- Flexible start times and end times.
- Approach to personal development where we encourage individuals to grow and share what they’ve learned.
- Social events, both within the department and across the company.
- Generous annual leave and wider circle employee benefits.
- Additional one day off to celebrate your birthday.
- Membership in Employee Resource Groups (Mintel Diversity, Mintel Wellness, and Mintel Gives).
- Giving back is part of our culture with this in mind, Mintel gives employees 2 days' leave per year to join local volunteering activities organised by our Mintel Gives (where applicable).
- Mental health and wellbeing support via Modern Health App.
- Beautifully designed offices foster collaboration and fun.
Mintel is an equal opportunity employer that committed to the strength of an inclusive workplace.
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