About this Manager, Retail Marketing – Americas role at Sol de Janeiro
Our Story
Launched in 2015, Sol de Janeiro is a globally recognized, award-winning beauty brand, drawing inspiration from Brazil’s beauty rituals, warmth, and spirit. Sol de Janeiro delivers a sensory experience beloved by multi-generational consumers worldwide, with clinically proven results, transformative textures, and transportive fragrances.
Headquartered in New York and launched as a digitally native brand, we have expanded globally with teams in Paris, London, and Germany. Our commitment to excellence has earned high-profile honors, including being named one of TIME100’s 2024 Most Influential Companies, Fast Company’s 2024 World's Most Innovative Companies, and WWD Beauty Inc’s Power Brands of 2024, underscoring its leadership in the beauty industry and outstanding workplace. These accolades highlight our dedication to being a leading brand in the beauty industry and an exceptional workplace.
What You’ll Do
The Manager, Retail Marketing – Americas, will lead retail marketing strategy and execution for Sol de Janeiro's Body, Promotion, and Hair categories across key retail partners in the Americas. This role is responsible for developing and executing omnichannel marketing programs that drive brand awareness, consumer engagement, category growth, and market share while strengthening retailer partnerships and delivering against commercial objectives.
The ideal candidate is a strategic and highly collaborative marketer who can translate brand priorities into impactful retailer-specific activations, manage multiple categories and launches simultaneously, and drive measurable business results.
What You’ll Be Working On
- Lead development and execution of annual retail marketing plans across the Body, Hair, and Promotional business categories, ensuring alignment with brand and retailer objectives.
- Drive omnichannel marketing programs supporting new product launches, hero franchise campaigns, retailer-exclusive initiatives, seasonal events, and key promotional moments.
- Partner closely with Sales and Key Account teams to identify growth opportunities, support retailer priorities, and maximize category performance.
- Develop retailer-specific marketing strategies across in-store, digital, retail media, CRM, loyalty, sampling, social, and experiential channels.
- Manage retailer marketing calendars, launch timelines, and activation plans to ensure flawless execution across all consumer touchpoints.
- Collaborate with Creative, Brand Marketing, Digital, Social, Influencer, Education, and Merchandising teams to develop compelling retailer-facing campaigns and assets.
- Lead briefing, development, and execution of retailer-specific creative assets, digital content, merchandising materials, sampling programs, and promotional support.
- Analyze category, campaign, and retailer performance to identify insights, opportunities, and recommendations that drive incremental growth.
- Manage retail marketing budgets, forecasts, and investment allocations across assigned categories.
- Support the strategy and execution of retailer-specific influencer activations, including UB Collective + Sephora Squad programs, UGC initiatives, and mailer-driven engagement strategies.
- Partner with social media teams to deliver exclusive content key retail channels.
- Serve as a key point of contact and trusted marketing partner for both internal stakeholders and external retail partners.
Must Haves
- Bachelor’s degree in marketing preferred
- 3-5 years experience in marketing, beauty industry experience preferred
- Strong organizational and problem-solving skills
- Strong attention to detail, ability to prioritize and work effectively in fast-paced environment
- Excellent communication skills with ability to work effectively across departments and levels
#LI-hybrid
Why Sol de Janeiro?
- Competitive salary and bonus program for full-time team members
- Flexible hybrid work environment with opportunities for collaboration and growth
- Inclusive culture that values diverse perspectives and celebrates individuality
- The chance to be part of a fast-growing, award-winning global beauty brand
The information contained herein is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee, as these may change or new ones may be assigned at any time.
Sol de Janeiro is committed to diversity and inclusion in the workplace. We are an equal opportunity employer and do not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.
Requests for accommodation due to a disability or any other protected characteristic can be made at any stage of the recruitment process and during employment by contacting our People Experience Team at [email protected].
https://soldejaneiro.com/pages/privacy-policy-sol-de-janeiro
