Experience Range: With at least 7 to 10 years of B2B marketing experience, including hands-on expertise in IT services, consulting, digital transformation, SaaS, or enterprise technology domains Key Responsibilities:
Develop and execute integrated marketing campaigns across B2B and consumer sectors, including retail, CPG, travel, hospitality, and e-commerce, achieving targeted lead generation and conversion goals
Design and implement Account Based Marketing (ABM) strategies to drive demand generation and increase engagement with high-value accounts
Manage field and vertical marketing initiatives, aligning activities with organizational objectives and industry-specific trends to maximize market impact
Lead campaign planning and execution for events, webinars, email marketing, paid media, and executive engagement programs, ensuring timely delivery and measurable outcomes
Optimize marketing automation platforms and CRM systems to enhance campaign performance, data accuracy, and reporting efficiency
Coordinate executive roundtables, leadership forums, industry events, and analyst-led programs to elevate brand visibility and thought leadership
Collaborate with cross-functional teams to support alliance-led go-to-market campaigns and connected commerce initiatives, driving partnership success
Analyze campaign data and performance metrics to identify opportunities for continuous improvement and inform strategic marketing decisions
Required Skills:
Account Based Marketing (ABM) strategy and execution
Advanced proficiency in HubSpot, Salesforce, and Demandbase
Digital campaign management across multiple channels
Event and webinar planning using industry-standard tools
Paid media campaign execution and performance analytics
Demand generation for IT services, SaaS, and enterprise technology solutions
Hands-on experience with email marketing platforms
Expertise in AI, data analytics, cloud technologies, customer experience, supply chain, and intelligent automation
Preferred Skills:
Experience with connected commerce and enterprise platform transformation
Expertise in marketing to consumer audiences across retail, CPG, travel, hospitality, or e-commerce
Advanced knowledge of analyst-led and alliance-driven GTM campaigns
Proficiency in vertical marketing and field marketing within technology domains
Exposure to emerging AI-driven marketing tools
Desired Qualifications:
Master's degree in Marketing, Business Administration, Communications, or a closely related discipline
Certification in Account Based Marketing (ABM) or Marketing Automation (such as HubSpot or Salesforce Marketing Cloud)
Certification in digital marketing or campaign management (such as Digital Marketing Institute or AMA Certified Professional)
