About this Manager, Marketing role at Loblaw
Come make your difference in communities across Canada, where authenticity, trust and making connections is valued – as we shape the future of Canadian retail, together. Our unique position as one of the country's largest employers, coupled with our commitment to positively impact the lives of all Canadians, provides our colleagues a range of opportunities and experiences to help Canadians Live Life Well®.
At Loblaw Companies Limited, we succeed through collaboration and commitment and set a high bar for ourselves and those around us. Whether you are just starting your career, re-entering the workforce, or looking for a new job, this is where you belong.
The Manager, Marketing plays a key role in developing and executing marketing programs that support the growth of the National Wholesale Division of Loblaw Companies Limited.
Working closely with the Director, Marketing, this role will help shape and deliver national marketing strategies across seasonal events, brand programs, customer campaigns, digital and social channels, and in-store initiatives. The Manager will collaborate with cross-functional teams and external partners to bring programs to life, ensuring strong execution, brand consistency and measurable results.
This role is ideal for a collaborative, highly organized marketer who can balance strategic thinking with hands-on execution and thrives in a fast-paced environment.
Responsibilities:
- Contribute to the development and execution of the annual marketing plan, ensuring programs align with overall business and brand objectives.
- Develop integrated communication plans for key marketing programs, seasonal events and customer campaigns.
- Lead the end-to-end execution of marketing initiatives, managing timelines, deliverables, approvals and cross-functional workstreams.
- Develop clear, compelling creative briefs and partner with internal and external creative teams to deliver work that aligns with brand strategy and objectives.
- Collaborate across Marketing, Merchandising, Operations and other cross-functional teams, as well as external partners, to ensure seamless execution of plans and programs, including flyer and in-store initiatives.
- Oversee digital marketing channels, including website content, email marketing and social media, and identify opportunities to strengthen customer engagement.
- Monitor consumer, competitor, industry and brand activity, translating insights into actionable recommendations and informed points of view.
- Develop dashboards, status updates, post-program analyses and reporting to measure performance against established KPIs and identify opportunities for continuous improvement.
- Support marketing budgets by creating purchase orders and ensuring effective stewardship of resources.
- Oversee key executional workstreams, including store communications, legal and compliance approvals, flyer programs, store events and operational execution.
- Champion brand standards and ensure marketing programs and creative consistently reflect established brand guardrails.
- Maintain organized and accessible brand documents, creative assets and program materials.
- Proactively identify opportunities to improve marketing plans, processes and ways of working.
Role Requirements:
- 2–5 years of relevant experience in marketing, advertising, retail, merchandising or a related environment; experience in grocery retail, foodservice or consumer packaged goods is an asset.
- University or college degree in Marketing, Business or a related field, or equivalent relevant experience.
- Experience across digital marketing channels, including website content and analytics, email marketing and social media.
- Demonstrated ability to manage multiple projects and priorities in a fast-paced environment.
- Strong project management skills with experience leading initiatives from planning through execution and measurement.
- Strong written and verbal communication skills, with experience developing marketing and creative communications.
- Excellent interpersonal and relationship-building skills, with the ability to collaborate effectively across functions and with external partners.
- Strong analytical skills and the ability to translate data and insights into recommendations.
- Sound judgment, strong attention to detail and a proactive approach to problem-solving.
- Ability to think strategically while remaining comfortable managing the details required for strong execution.
- French language skills are an asset.
Core Competencies:
- Strategic Thinking: Connects marketing activity to broader customer, brand and business objectives.
- Executional Excellence: Delivers high-quality work on time while effectively managing multiple priorities and stakeholders.
- Collaboration & Influence: Builds strong relationships and effectively communicates ideas across teams and with external partners.
- Customer Focus: Brings a customer-first mindset to the development and execution of marketing programs.
- Creativity & Problem Solving: Brings forward new ideas and proactively identifies solutions and opportunities.
- Analytical Thinking: Uses data, insights and results to inform decisions and improve future programs.
Key Measures (Performance indicators):
- Meaningful contribution to annual marketing planning and brand strategy.
- Development of clear, effective marketing and communication plans that support brand and business KPIs.
- Successful, on-time execution of marketing programs and projects.
- Effective management of marketing budgets and resources.
- Achievement of program, channel and brand objectives.
- Strong collaboration with cross-functional teams and external partners.
- Consistent application of brand standards across marketing activity.
- Proactive identification of opportunities to improve programs, processes and results.
- Effective governance, including adherence to legal, compliance and approval processes.
Our commitment to Sustainability and Social Impact is an essential part of the way we do business, and we focus our attention on areas where we can have the greatest impact. Our approach to sustainability and social impact is based on three pillars – Environment, Sourcing and Community – and we are constantly looking for ways to demonstrate leadership in these important areas. Our CORE Values – Care, Ownership, Respect and Excellence – guide all our decision-making and come to life through our Blue Culture. We offer our colleagues progressive careers, comprehensive training, flexibility, and other competitive benefits – these are some of the many reasons why we are one of Canada’s Top Employers, Canada’s Best Diversity Employers, Canada’s Greenest Employers & Canada’s Top Employers for Young People.
If you are unsure whether your experience matches every requirement above, we encourage you to apply anyway. We are looking for varied perspectives which include diverse experiences that we can add to our team.
We have a long-standing focus on diversity, equity and inclusion because we know it will make our company a better place to work and shop. We are committed to creating accessible environments for our colleagues, candidates and customers. Requests for accommodation due to a disability (which may be visible or invisible, temporary or permanent) can be made at any stage of application and employment. We encourage candidates to make their accommodation needs known so that we can provide equitable opportunities.
Please Note:
Candidates who are 18 years or older are required to complete a criminal background check. Details will be provided through the application process.
#EN
#SS #MARKET #ON