About this Manager, Marketing Analytics role at Toast
Toast creates technology to help restaurants and local businesses succeed in a digital world, helping business owners operate, increase sales, engage customers, and keep employees happy.
Toast is seeking a Marketing Analytics Manager on the Marketing Analytics team to help us make smarter, faster decisions across the customer journey, with particular focus on customer lifecycle. In this role, you’ll wed new and existing customer data with upsell marketing campaigns & sales tactics to optimize how we expand customer ARPU over the lifespan of our Toast customers. This role will also include considerations for product activation and adoption (to reduce churn), as well as taking a role in shaping Toast Shop, our ecommerce store for Toast customers. While the majority of time will be spent focusing on upsell tactics, we also expect this manager to understand Toast’s new business model, and how this informs future upsell tendencies. We further expect this individual to serve as the link between Customer Marketing and Growth Sales, an increasingly important role as we aim to optimize Toast’s self-service strategy with the company’s proven growth sales motions.
A day in the life (Responsibilities):
- Serve as the lead analyst for Toast’s upsell motions
- Determine how to address new customers with upsell tactics and marketing
- Work closely with Toast Web team to develop digital experiences for Toast Customers in Toast Web (the logged in ecosystem for Toast customers)
- Measure the performance of customer marketing programs and campaigns
- Uncover trends and opportunities across the customer lifecycle using data
- Translate findings into clear recommendations for where and how to focus efforts and size the potential impact of new marketing ideas to guide prioritization
- Collaborate with Finance & Analytics teams to build dashboards and attribution frameworks that support cross-functional alignment and accuracy
What you’ll need to thrive (Requirements):
- 4+ years of experience working with marketing analytics and customer data
- Proficient with tools like Snowflake, SQL, Excel
- Mastery of analytics tools with data visualization components such as Sigma, Hex, Looker
- Strong business acumen with the ability to connect data to outcomes
- Excellent communication and storytelling skills; able to influence others to take action
- Expert with AI tools, particularly those used for analysis and visualization (Claude, Hex AI)
AI at Toast
At Toast, one of our company values is that we're hungry to build and learn. We believe learning new AI tools empowers us to build for our customers faster, more independently, and with higher quality. We provide these tools across all disciplines, from Engineering and Product to Sales and Support, and are inspired by how our Toasters are already driving real value with them. The people who thrive here are those who embrace changes that let us build more for our customers; it’s a core part of our culture.
Our Total Rewards Philosophy
We strive to provide competitive compensation and benefits programs that help to attract, retain, and motivate the best and brightest people in our industry. Our total rewards package goes beyond great earnings potential and provides the means to a healthy lifestyle with the flexibility to meet Toasters’ changing needs. Learn more about our benefits at https://careers.toasttab.com/toast-benefits.
The base salary range for this role is listed below. The starting salary will be determined based on skills, experience, and geographic location. In addition to base salary, our total rewards components include cash compensation (overtime, bonus/commissions if eligible), equity, and benefits. You can learn more about how we align pay with local labor markets in our Geographic Pay Zone Philosophy.
How Toast Uses AI in its Hiring Process
Throughout the hiring process, our goal is to get to know you. We use AI tools to support our recruiters and interviewers with tasks like note-taking, summarization, and documentation of interviews to ensure they can be fully focused on your conversation. All hiring decisions are made by people. We ask that you complete interviews and assessments on your own, without real-time AI tools, recording, or transcription bots, unless we tell you otherwise in advance. To learn more: https://careers.toasttab.com/ai-in-hiring
Our Approach to Hybrid Working
We embrace a hybrid work model that fosters in-person collaboration while valuing individual needs. Our goal is to build a strong culture of connection as we work together to empower the hospitality community, regardless of location. Please visit the Locations page on our career site to learn more about our in-office expectations by region: https://careers.toasttab.com/locations-toast
People Are the Secret Ingredient in Our Recipe for Success
At Toast, our employees are our secret ingredient—when they thrive, we thrive. The restaurant industry brings together people with a wide range of backgrounds, experiences, and perspectives, and we value that same breadth at Toast. We strive to build a culture grounded in authenticity, respect, and humility, where every Toaster has a real opportunity to grow, contribute, and do their best work—raising the bar in delivering exceptional experiences for our customers and each other.
Apply today!
Toast is committed to creating an accessible and inclusive hiring process. As part of this commitment, we strive to provide reasonable accommodations for persons with disabilities to enable them to access the hiring process. If you need an accommodation to access the job application or interview process, please contact [email protected].
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