About this Manager, Client Strategy role at Inmar
This role sits at the intersection of Sales, Client Success, Analytics, Media, Product, and Retail—ensuring client objectives are translated into compelling, insight-driven strategies and recommendations that support revenue growth and strengthen client engagement.
The Manager, Client Strategy is responsible for both people leadership and strategic execution. This individual will coach and develop Client Strategy team members, manage team priorities and workload, maintain high standards for strategic output, and provide hands-on strategic guidance for complex or high-priority client opportunities.
The ideal candidate combines strong people leadership with expertise in CPG, shopper marketing, retail media, integrated campaign strategy, and executive-level storytelling. This leader should be comfortable moving between coaching team members, reviewing strategic work, collaborating with cross-functional partners, and directly contributing to important client opportunities.
This is not a traditional design or coordination role. The Manager, Client Strategy is accountable for ensuring the team consistently develops strategic, differentiated, and operationally achievable recommendations that effectively communicate Inmar's value in the market.
Team Leadership & Development:
-Lead, coach, and develop a team of Client Strategy professionals
-Set clear expectations for strategic thinking, presentation quality, client readiness, and executional feasibility
-Provide regular coaching, feedback, and professional development
Strengthen team capabilities across:
Strategic planning
CPG and shopper marketing
Retail media
Audience and media strategy
Executive storytelling
Client communication
-Manage workload, priorities, and resource allocation across client requests and revenue opportunities
-Support employee performance, development, and career growth
-Foster a collaborative, accountable, and solutions-oriented team culture
-Identify opportunities to improve team knowledge, skills, processes, and tools
Client Strategy & Strategic Storytelling:
-Lead and oversee the development of client-facing strategies, proposals, and recommendations
-Guide team members in translating client business goals into actionable media, audience, shopper, and campaign strategies
-Ensure strategic narratives align to objectives such as:
Brand awareness
Trial and acquisition
Basket growth
Repeat purchase
Retail conversion
Review and provide strategic direction on proposal decks, presentations, and campaign recommendations
Ensure client-facing materials are:
Insight-driven
Strategically differentiated
Visually compelling
Client-centric
Operationally achievable
-Provide hands-on strategic support for complex, high-value, or high-priority opportunities
-Guide development of post-campaign recommendations that identify performance insights, key learnings, optimization opportunities, and future growth opportunities
Pre-Sales Partnership & Revenue Enablement:
-Partner closely with Sales and Client Success leaders throughout the pre-sale planning process
-Oversee strategic support for:
- RFP responses
- Proposals
- Pitches
- Client planning sessions
- Growth opportunities
-Guide the development of:
Audience strategies
Channel mix recommendations
Campaign approaches
Retail and shopper strategies
Measurement frameworks
Ensure proposals clearly communicate:
- Strategic rationale
Inmar differentiation
Business impact
Measurement approach
Growth opportunities
-Participate directly in strategic pitches and client presentations as needed
-Partner with commercial teams to improve proposal quality, differentiation, and win potential
-Capture learnings from client feedback, wins, and losses to continuously improve strategic recommendations
Strategic Campaign Recommendations:
Guide the development of audience and campaign recommendations using:
Shopper and retailer data
Behavioral insights
Category intelligence
Campaign performance
Market trends
Ensure recommendations appropriately consider:
- Media channels
- Audience segmentation
- Campaign structures
- Retail activation approaches
- Measurement strategies
Ensure strategies align with:
Client objectives
Executional feasibility
Retailer capabilities
Budget considerations
Measurement requirements
Identify opportunities to integrate:
- Retail media
Incentives and loyalty solutions
Omnichannel activation
Programmatic media
Social media
Shopper marketing
-Encourage the team to develop integrated solutions rather than isolated tactical recommendations
Presentation Development & Executive Communication:
-Maintain high standards for the team's client-facing presentations and strategic materials
-Oversee the creation and refinement of:
Proposal decks
Strategic sales presentations
Wrap decks
Business reviews
Executive presentations
-Coach team members on translating complex data and strategies into clear, concise, and persuasive narratives
-Review key deliverables for:
Strategic quality
Recommendation clarity
Story flow
Brand alignment
Executive readiness
Operational accuracy
-Establish repeatable presentation frameworks, templates, and best practices
-Ensure recommendations clearly connect client objectives, insights, Inmar capabilities, and expected business outcomes
Cross-Functional Leadership:
Collaborate closely with:
Sales
Client Success
Analytics
Media Operations
Product
Retail
Measurement
-Serve as a strategic connector between client objectives and internal capabilities
-Ensure appropriate alignment across strategy, storytelling, execution, and measurement
-Partner with internal subject matter experts to ensure recommendations accurately represent Inmar capabilities
-Help resolve strategic or executional questions before recommendations reach clients
-Share client and market feedback with internal teams to help strengthen capabilities and go-to-market strategies
-Build strong relationships across teams to improve collaboration and speed to market
Team Operations & Process Improvement:
-Manage team intake, prioritization, assignments, and deadlines
-Balance resources across competing client and commercial priorities
-Establish clear workflows and expectations for strategic development and review
-Identify opportunities to improve speed, quality, and consistency through:
- Templates
- Strategic frameworks
- Reusable content
- Best-practice libraries
- Technology and AI-enabled workflows
-Maintain visibility into team workload, capacity, and deliverables
-Identify recurring challenges and implement process improvements
-Help scale Client Strategy support while maintaining high standards for quality
Required Qualifications
6–9+ years of experience in:
- Client strategy
Media strategy
Shopper marketing
Retail media
Strategic planning
Account strategy
-Previous experience managing, mentoring, or leading team members
-Strong understanding of:
- CPG industry dynamics
- Retail ecosystems and shopper marketing
- Retail media
- Omnichannel campaign strategy
-Proven experience developing and/or overseeing:
Strategic proposal decks
Executive presentations
Client-facing narratives
Campaign recommendation materials
RFP responses
-Strong ability to:
- Coach and develop strategic talent
Translate data into strategic storytelling
Simplify complex ideas into executive-ready recommendations
Manage multiple priorities and deadlines
Influence cross-functional stakeholders
-Strong executive presentation and communication skills
-Advanced proficiency in PowerPoint or Google Slides
Preferred Qualifications"
-Experience within:
Retail media networks
Incentive and loyalty ecosystems
Digital and programmatic media environments
Familiarity with:
- Audience targeting and segmentation
Incrementality and attribution measurement
Shopper and behavioral data platforms
-Experience supporting:
Enterprise sales organizations
CPG brands and agencies
Integrated retail marketing strategies
-Experience developing processes, templates, strategic frameworks, or team best practices
Success Metrics
Success in this role will be measured through:
Quality and strategic differentiation of team deliverables
Proposal and RFP win-rate contribution
Client and commercial stakeholder feedback
Speed and quality of strategic development
Team productivity and workload management
Development and performance of direct reports
Effectiveness of strategic storytelling and recommendation clarity
Cross-functional collaboration and execution alignment
Adoption of standardized frameworks and best practices
Ability to scale team support while maintaining quality
What Success Looks Like:
Develops a strong, high-performing Client Strategy team
Coaches team members to think strategically rather than simply build presentations
Establishes clear expectations for quality and client readiness
Consistently elevates the strategic quality of proposals and client recommendations
Translates complex client needs into clear direction for the team
Anticipates commercial and client needs and prioritizes resources accordingly
Balances hands-on strategic leadership with effective delegation and team development
Creates greater consistency and efficiency across Client Strategy deliverables
Builds strong partnerships with Sales, Client Success, Analytics, Media, Product, and Retail teams
Elevates how Inmar communicates value in the market
Why This Role Matters:
The Manager, Client Strategy is responsible for ensuring Inmar's Client Strategy team consistently transforms client objectives, data, insights, and capabilities into compelling strategies that drive growth and strengthen client partnerships.
This role combines:
People leadership
Strategic planning
Client storytelling
Shopper and retail intelligence
Media and campaign strategy
Revenue enablement
Cross-functional leadership
Team and process development
The result is a high-performing Client Strategy team that delivers compelling, actionable, and differentiated recommendations while helping Inmar communicate its value more effectively in the market.
At Inmar, we put people first and that means empowering our associates to thrive at every stage of life and career. Our comprehensive and competitive benefits package is thoughtfully designed to support a wide range of lifestyles and life stages.
Eligible associates have access to:
Medical, Dental, and Vision insurance
Basic and Supplemental Life Insurance options
401(k) retirement plans with company match
Health Spending Accounts (HSA/FSA)
We also offer:
Flexible time off and 11 paid holidays
Family-building benefits, including Maternity, Adoption, and Parental Leave
Tuition Reimbursement and certification support, reflecting our commitment to lifelong learning
Wellness and Mental Health counseling services
Concierge and work/life support resources
Adoption Assistance Reimbursement
Perks and discount programs
Please note that eligibility for some benefits may depend on your job classification and length of employment. Benefits are subject to change and may be governed by specific plan or program terms.
At Inmar, compensation reflects our belief in integrity, transparency, and the value of individual contributions. The hiring range for this position is:
92,761.88 - 154,603.13 USD AnnualThe final offer may vary based on factors such as geographic location, job-related skills, education, certifications, work experience, and other relevant considerations.
Depending on the job level and role, it may include:
Annual discretionary bonuses through our Core Company Performance Bonus Plan
Equity grants, sign-on bonuses, and other tailored incentive opportunities
Additional discretionary compensation, such as:
Growing Revenue Incentives
Corporate or VIP Bonuses
Deferred compensation opportunities
The actual annualized salary offered at the time of hire will be communicated in the candidate’s offer letter. We remain committed to fairness and transparency across all locations. Where required, including for remote-eligible roles, local pay ranges are disclosed in accordance with applicable laws and regulations.
We are an Equal Opportunity Employer, including disability/vets.
Recruitment Fraud Notice: Recruitment fraud is an increasingly common scam where individuals pose as employers to offer fictitious job opportunities. Scammers sometimes impersonate Inmar recruiters on LinkedIn and other channels. We will never ask for payment or sensitive personal information during the hiring process. Verify any role on our official Workday Careers site and learn how to spot scams in our full notice.
This position is not eligible for student visa sponsorship, including F-1 OPT or CPT. Candidates must have authorization to work in the U.S. without the need for employer sponsorship now or in the future.