About this Manager, B2B CRM & S.com role at Samsung
Position Summary
1. Identify digital touch points for product and brand promotion and set effective digital channel operation strategy.2. Create contents that are suited for each channel and run digital media campaigns or CRM(Customer Relationship Management) programs to increase channel traffic and strengthen customer relationship.
Role and Responsibilities
1. [Website operation planning and management] Write contents briefing for new website contents development and analyze the website traffic regularly to identify pain points.
2. [Social channel operation] Produce contents briefs for creating contents suitable for social channel, analyze monthly and quarterly social data to derive insight and monitor social channel on daily basis.
3. [Digital campaign production] Come up with digital campaign ideas or CRM(Customer Relationship Management) ideas, participate in contents production, and manage CRM DB(Customer Relationship Management Database).
4. [Digital campaign execution] Gauge the impact of the digital campaign or email marketing for CRM(Customer Relationship Management) purposes by checking the website traffic, etc.
5. [Search advertisement and search optimization] Check the search keywords for each product and provide data to increase ROI(Return on Investment) by regularly monitoring search advertisements.
Skills and Qualifications
• Experienced professional with full understanding on specialized areas; resolves a wide range of issues in creative ways (proficiency in using web and data analytic tools: Google Analytics, Tableau and Eloqua)
• Works on problems of diverse scope where analyzing data requires evaluating identifiable factors. Demonstrates good judgement in selecting methods and techniques for obtaining solutions
• Normally receives little instruction on day-to-day work and receives general instructions on new assignments
• Typically requires minimum 5 years' of related experience and a Bachelor's degree, or 3 years and a Master's degree; or a PhD without experience
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